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In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of discovering a vendor before he worked at an ICP company – and how that shaped his belief that brand reach needs to extend […]

Our new milestone!   INSIGHTS FROM EXPERTS ON LINKEDIN Liam Bartholomew on finding balance between precision and reach I joined Liam Bartholomew on the ‘Marketing Dillemas’ podcast and talked about – how do you stay laser-focused on your ICP without missing out on future buyers? I shared how, when I switched jobs, I suddenly became […]

We attended the Agency INspire event in Dublin!   INSIGHTS FROM EXPERTS ON LINKEDIN Filipa Canelas on LinkedIn’s new “Saves + Sends” feature Filipa Canelas shares that LinkedIn has added “Saves” and “Sends” to post analytics, a huge win for B2B marketers. These new metrics reveal hidden buyer activity: “Saves” show when someone’s researching your […]