Latest articles

INSIGHTS FROM EXPERTS ON LINKEDIN Kirill Vdov explains why clickbait copy fails Kirill Vdov explains why clickbait copy doesn’t work in today’s ad environment. Competing with organic posts, ads should focus on addressing pain points and benefits in detail, rather than relying on vague, overused hooks. Long-form copy often performs better, but short, punchy messaging […]

Hey! Welcome to our latest newsletter, a curated blend of the latest news in digital marketing, coupled with insights from top thought leaders on LinkedIn. INSIGHTS FROM EXPERTS ON LINKEDIN Patrick Cumming on Costly Google Ads Mistakes Patrick Cumming breaks down the three biggest mistakes B2Bs make with Google Ads: running too many non-search campaigns, […]

Ever felt the challenges of promoting your business? It goes beyond just showcasing what you do; it is helping people see the real problems you can solve. Imagine not just raising awareness but sparking real interest from your audience. That is Demand Generation. When done effectively, demand generation works wonders – from building awareness to providing your sales team with high-quality leads. It's the strategic link that ties your marketing efforts to tangible revenue outcomes.