The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Latest articles

Weekly B2B Marketing Digest / Week 51

2025 in review   INSIGHTS FROM EXPERTS ON LINKEDIN Søren Vasø on why “Lost to competitor” data is pure gold Søren Vasø says your closed‑lost dashboard is basically a free roadmap for getting better at winning deals. He explains that when you track who you lose to and why, patterns start to show, whether it’s […]
December 22, 2025
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Weekly B2B Marketing Digest / Week 50

Stop overcomplicating your LinkedIn ads   INSIGHTS FROM EXPERTS ON LINKEDIN Patrick Cumming on why ungated LinkedIn ads can drive real pipeline Patrick Cumming shares how an ungated “how to” document ad, run cold with no retargeting, drove 11 closed deals from just $8.5K in spend. By giving away the full solution, CPMs dropped, reach […]
December 15, 2025
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Weekly B2B Marketing Digest / Week 49

Why most teams misjudge LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on choosing customer-focused keywords Jonathan Bland talks about why copying competitors’ keyword strategies usually leads you in the wrong direction. You don’t know if their campaigns work, and following them pulls you away from what your customers actually search for. […]
December 8, 2025
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