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1. Quality conversion tracking Get that CRM data into the platform! Not only will Google have more data points to use, but these will be of higher quality. 2. Consolidation You don’t need 20 campaigns and thousands of keywords *usually * . Try simplifying the account. All the keywords are broad anyway. 3. Exclusions I […]

I Went To The Affiliate World Conference In Dubai INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis says LinkedIn’s ad algorithm doesn’t work well for B2B companies Ivars Krutainis 🦦 explains that LinkedIn’s ad algorithm struggles with complex B2B sales because the buying process is slow and involves multiple decision-makers. Unlike Meta, which quickly learns from […]

INSIGHTS FROM EXPERTS ON LINKEDIN Ginny Marvin on New Updates to Google Ads Responsive Search Ads Ginny Marvin shares that Google Ads is giving responsive search ads (RSA) more flexibility. Up to two headline assets may now serve as secondary links if predicted to improve performance, and Google is exploring the option to hide certain […]