The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Latest articles

Weekly B2B Marketing Digest / Week 43

Ad copy personalization on LinkedIn       INSIGHTS FROM EXPERTS ON LINKEDIN Gabriele Franco on why attribution can mislead your budget decisions Gabriele Franco shares how a $7M advertiser kept overspending on search because attribution made it look cheap, while MMM showed video was actually delivering more. After shifting some budget from search to […]
October 27, 2025
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Weekly B2B Marketing Digest / Week 42

Have we misunderstood the 95:5 rule?     Check out the full episode here! INSIGHTS FROM EXPERTS ON LINKEDIN Dawid Wroński on connecting tools to track ad engagement trends Dawid Wroński shared how he uses Fibbler, Clay, Google Sheets, and Looker to track ad engagement across target accounts. The setup pulls LinkedIn Ads data into […]
October 20, 2025
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Marketing Dilemmas – ICP vs Broad Reach

In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of discovering a vendor before he worked at an ICP company – and how that shaped his belief that brand reach needs to extend […]
October 13, 2025
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