The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Latest articles

Weekly B2B Marketing Digest / Week 3

My predictions for B2B marketing in 2026   INSIGHTS FROM EXPERTS ON LINKEDIN Scott Gelber on why fast sales follow-up matters more than perfect leads Scott Gelber explains that great Google Ads and high-intent leads don’t mean much if sales never actually talks to them. He points out that slow or weak follow-up lets leads […]
January 19, 2026
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Weekly B2B Marketing Digest / Week 2

Being known wins you deals     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on a smarter way to use gated content Jonathan Bland explains that you don’t need to ungate everything to get results. The smarter move is to keep long-form content gated, but turn it into lots of short, ungated pieces like posts, […]
January 12, 2026
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Weekly B2B Marketing Digest / Week 1

Why Google Ads struggle with narrow B2B ICPs   INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on finally seeing which target accounts you’re actually reaching Laura Erdem explains how Dreamdata’s new beta report shows exactly how many of your target accounts your marketing is reaching. You can define what “reached” means for your strategy, customize […]
January 5, 2026
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