The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 32

INSIGHTS FROM EXPERTS ON LINKEDIN Ali Yildirim shares a quick system to turn anonymous ad clicks into real contacts Ali Yildirim says most B2B marketers waste valuable company engagement data from LinkedIn ads, so he built a workflow to fix that. By pulling engaged companies into HubSpot, matching target job titles, and adding them to […]
August 11, 2025
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Weekly B2B Marketing Digest / Week 31

INSIGHTS FROM EXPERTS ON LINKEDIN Andreas Obel on how social media is becoming the new news source Andreas Obel points out something we’re all kind of feeling – more and more people are getting their news just by scrolling social media instead of visiting actual news sites. That changes how stories are told, how headlines […]
August 4, 2025
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Weekly B2B Marketing Digest / Week 30

Don’t Overdo RSAs   INSIGHTS FROM EXPERTS ON LINKEDIN John Peslar on how Canva + Claude AI just changed the game John Peslar shares how Canva’s new integration with Claude AI lets you create pro-level designs with just a text prompt, no templates or design skills needed. In under two minutes, it can build branded […]
July 27, 2025
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