The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

Search

Latest articles

Weekly B2B Marketing Digest / Week 12

LinkedIn budget takes over Google search!   INSIGHTS FROM EXPERTS ON LINKEDIN Johnathan Dane: Why Your LinkedIn Ads Budget Might Be Too Low to Work Johnathan Dane explains why many B2B marketers fail to see a positive ROAS from LinkedIn Ads – they don’t align their budget with audience size and ad frequency. To be […]
March 24, 2025
Read More

Weekly B2B Marketing Digest / Week 11

Here Is My Latest Post INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis: How We Tested a New Service Offer with Thought Leader Ads Ivars Krutainis 🦦 and Ilze Švarcbaha tested their new LinkedIn service offer for B2B SaaS startups using Thought Leader ads instead of building a landing page. They ran organic posts as ads […]
March 17, 2025
Read More

Weekly B2B Marketing Digest / Week 10

I got to be a part of Dreamdata’s LinkedIn Benchmark report INSIGHTS FROM EXPERTS ON LINKEDIN Julia Kinner on Why Customer Understanding Is the Key to Successful Segmentation Julia Kinner emphasizes that businesses fail at segmentation because they don’t understand their current customers in detail. She argues that analyzing existing customers helps identify valuable segments, […]
March 10, 2025
Read More
1 2 3 … 5

Looking for more than just articles?

Book a free call with our team to discuss how these strategies could work for your business.

Book a strategy call