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Account penetration matters more than audience reach     INSIGHTS FROM EXPERTS ON LINKEDIN Thomas Eccel on Google replacing DSA with AI Max Thomas Eccel shares that Google is phasing out Dynamic Search Ads and moving everything to AI Max by September 2026. He explains this shift comes from how search is evolving with AI, […]

My 33 business lessons   INSIGHTS FROM EXPERTS ON LINKEDIN Tim Soulo on using AI to build real workflows as a CMO Tim Soulo shares how he’s using AI tools like Claude Code to build custom systems that handle real parts of his day-to-day work. He’s created everything from dashboards and knowledge systems to podcast […]

INSIGHTS FROM EXPERTS Brenden Delarua: When great ROAS hides a failing business Brenden Delarua shares how a CFO challenged his “record-breaking” ad results when the company was actually losing money. He realized platform metrics like ROAS don’t reflect actual business performance and began focusing on incrementality to measure real impact. The experience shifted his mindset […]