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Your segments aren’t the problem – your scale is   INSIGHTS FROM EXPERTS ON LINKEDIN Yehonatan Tav on Meta’s new creative tool Yehonatan Tav walks through Meta’s new Creative Fatigue & Similarity Score and how it exposes that many “new” ads look identical to the algorithm, which limits spend. He explains how the tool highlights […]

Do all this, and you’ll probably never need us!   INSIGHTS FROM EXPERTS ON LINKEDIN Kevin Goodwin on wasted ad spend Kevin Goodwin talks about how much budget gets lost in channels that aren’t actually driving results, and how adjusting the media mix can turn things around. After shifting spend from Meta to TikTok, his […]

How we rebuilt our paid media strategy   INSIGHTS FROM EXPERTS ON LINKEDIN Tas Bober – Landing pages fail when the ask doesn’t match the intent Tas Bober talks about how many landing pages jump straight to high-friction CTAs like demos and sales calls, even when buyers aren’t ready. She breaks down three levels of […]