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Why most teams misjudge LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on choosing customer-focused keywords Jonathan Bland talks about why copying competitors’ keyword strategies usually leads you in the wrong direction. You don’t know if their campaigns work, and following them pulls you away from what your customers actually search for. […]

When content does the selling before the call INSIGHTS FROM EXPERTS ON LINKEDIN Marc Walker on a new Google Ads access scam Marc Walker explains that scammers are sending extremely convincing fake Google Ads access invites that can trick even experienced advertisers. His team was targeted with an email that looked real but redirected to […]

Your segments aren’t the problem – your scale is   INSIGHTS FROM EXPERTS ON LINKEDIN Yehonatan Tav on Meta’s new creative tool Yehonatan Tav walks through Meta’s new Creative Fatigue & Similarity Score and how it exposes that many “new” ads look identical to the algorithm, which limits spend. He explains how the tool highlights […]