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Your ads are doing more than the dashboard shows     INSIGHTS FROM EXPERTS ON LINKEDIN Chris Kubby on how internal politics kill marketing performance Chris Kubby calls out internal politics as the silent growth killer inside big marketing teams. He describes ideas being judged by who said them instead of their impact, safe work […]

How to prove LinkedIn’s revenue impact beyond last-click   INSIGHTS FROM EXPERTS ON LINKEDIN Daria Kalinina on LinkedIn’s new benchmarking feature Daria Kalinina shares that LinkedIn Campaign Manager now includes industry and self-benchmarks, letting advertisers compare ad performance against similar companies and ad sets over the past 90 days. She explains that relying only on […]

Back in Copenhagen, big year ahead!   INSIGHTS FROM EXPERTS ON LINKEDIN Garrett Mehrguth on using AI to upgrade client reporting Garrett Mehrguth explains how his agency replaced time-heavy weekly client reports with an AI system that pulls from marketing, CRM, and third-party data to produce deeper, more strategic updates. He says this freed up […]