The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Latest articles

Weekly B2B Marketing Digest / Week 50

Stop overcomplicating your LinkedIn ads   INSIGHTS FROM EXPERTS ON LINKEDIN Patrick Cumming on why ungated LinkedIn ads can drive real pipeline Patrick Cumming shares how an ungated “how to” document ad, run cold with no retargeting, drove 11 closed deals from just $8.5K in spend. By giving away the full solution, CPMs dropped, reach […]
December 15, 2025
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Weekly B2B Marketing Digest / Week 49

Why most teams misjudge LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on choosing customer-focused keywords Jonathan Bland talks about why copying competitors’ keyword strategies usually leads you in the wrong direction. You don’t know if their campaigns work, and following them pulls you away from what your customers actually search for. […]
December 8, 2025
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Weekly B2B Marketing Digest / Week 48

When content does the selling before the call INSIGHTS FROM EXPERTS ON LINKEDIN Marc Walker on a new Google Ads access scam Marc Walker explains that scammers are sending extremely convincing fake Google Ads access invites that can trick even experienced advertisers. His team was targeted with an email that looked real but redirected to […]
December 1, 2025
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