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INSIGHTS FROM EXPERTS ON LINKEDIN Anthony Pierri on why SaaS positioning is so tricky Anthony Pierri points out that one of the hardest things for SaaS founders is simply naming what they’ve built. Since software can keep shifting – today it’s a CRM, tomorrow it’s something else – it’s tough to carve out a clear […]

LinkedIn Ads Tip INSIGHTS FROM EXPERTS ON LINKEDIN Dale W. Harrison on why funnel nurture sequences don’t really work Dale W. Harrison says the idea of carefully guiding people through a set sequence of ads or emails is pretty much a myth. In reality, distribution is random, and only a sliver of an audience ever […]

INSIGHTS FROM EXPERTS ON LINKEDIN Mike Ryan on Amazon’s return to Google Shopping Mike Ryan shares that Amazon is back on Google Shopping in Europe after a one-month pause, instantly showing up as a top competitor for most advertisers. The U.S. remains the exception, raising questions about whether Amazon’s exit there is permanent or just […]