The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 11

B2B Buying Journeys Are Getting Longer       INSIGHTS FROM EXPERTS ON LINKEDIN Sasha Goncharov warns advertisers about Claude and Meta Ads integration Sasha Goncharov warns that connecting Claude to Meta Ads Manager through MCP servers can lead to ad account bans. He explains that the integration can overwhelm Meta’s API with too many […]
March 16, 2026
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Weekly B2B Marketing Digest / Week 10

Stop Over-Segmenting Your LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Alex Schultz explains Meta’s new attribution change Alex Schultz shares that Meta is changing how click-through attribution works so only link clicks count toward conversions, not likes, comments, shares or saves. Alex says the goal is to make reporting simpler and closer to […]
March 9, 2026
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Weekly B2B Marketing Digest / Week 9

Cutting 50% of our keywords improved performance     INSIGHTS FROM EXPERTS ON LINKEDIN Kamil Rextin Built an AI Agent for Competitive Intelligence in 5 Minutes Kamil Rextin built an AI agent that replaces two days of manual competitor research with a five-minute workflow. It pulls real competitors from G2, captures ads from Meta and […]
March 2, 2026
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