If you’re running LinkedIn ads in the B2B space, you probably already know the platform is powerful. With over a billion users—and nearly 135 million logging in daily—LinkedIn is the place to be for targeting business decision-makers. But here’s the catch: it’s notoriously hard to prove if your LinkedIn ads are actually working. Especially if […]
How to prove LinkedIn Ads are working Listen to the full episode here. INSIGHTS FROM EXPERTS ON LINKEDIN Charlie de Thibault on MMM and Incrementality Testing Limitations Charlie de Thibault shows how long buying cycles break common measurement models like MMM and incrementality tests. In his test, revenue impact spread over 60 days went […]
Business on the inside. INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on why targeting only decision-makers misses the mark Jonathan Bland points out that in mid-market and enterprise sales, the people actually feeling the problem, not the execs, are usually the ones driving product research. These folks search for solutions, talk to peers, and often […]
