Newsletter

INSIGHTS FROM EXPERTS ON LINKEDIN Liam Moroney: The Real Question Is the Cost of Not Investing in Brand Liam Moroney argues that instead of asking for the ROI of brand marketing, companies should ask what they’re giving up by not investing in being known. Brand is often what allows businesses to move beyond small pockets […]

INSIGHTS FROM EXPERTS ON LINKEDIN Chris Nightingale: Google’s Bid Target Change Had a Boring First Day Chris Nightingale analyzed 750 campaigns after Google’s bid target change went live and found no major disruption, with most alarming numbers explained by budget edits and attribution lag rather than the update itself. He warns that one quiet day […]

INSIGHTS FROM EXPERTS ON LINKEDIN Valentin Dimitrov: Let LinkedIn Handle the Attribution Valentin Dimitrov points out that one small HubSpot CAPI setting can quietly strip out LinkedIn view-through data before LinkedIn even gets a chance to attribute it. His recommendation is simple: send everyone to LinkedIn and let LinkedIn decide who actually interacted with the […]