Business on the inside. INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on why targeting only decision-makers misses the mark Jonathan Bland points out that in mid-market and enterprise sales, the people actually feeling the problem, not the execs, are usually the ones driving product research. These folks search for solutions, talk to peers, and often […]
ABM shows you the list. Not the odds. INSIGHTS FROM EXPERTS ON LINKEDIN Kerry Cunningham on why buyers make the first move Kerry Cunningham says buyers make the first move when they’re ready, and no amount of early calls or emails will speed that up. His research shows this holds true even for big-ticket deals, […]
Anything For Marketing! Check out the video here! INSIGHTS FROM EXPERTS ON LINKEDIN Andrea Todorova: Building a real library of great B2B ads Andrea Todorova has reviewed over 12,000 B2B ad creatives to build Adfolio – a hand-picked library based on performance, peer feedback, and her own 8+ years in marketing. Last week, she […]
