The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

Latest articles

Weekly B2B Marketing Digest / Week 17

Meta ads keep changing your settings without warning     INSIGHTS FROM EXPERTS ON LINKEDIN Ali Yildirim on running Reddit ads like Google Ads Ali Yildirim explains how to structure Reddit ads using brand, non-brand, and competitor keyword campaigns, similar to Google Ads. He highlights that Reddit intent is strong when targeting real conversations, but […]
April 27, 2026
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Weekly B2B Marketing Digest / Week 16

Account penetration matters more than audience reach     INSIGHTS FROM EXPERTS ON LINKEDIN Thomas Eccel on Google replacing DSA with AI Max Thomas Eccel shares that Google is phasing out Dynamic Search Ads and moving everything to AI Max by September 2026. He explains this shift comes from how search is evolving with AI, […]
April 20, 2026
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Weekly B2B Marketing Digest / Week 15

My 33 business lessons   INSIGHTS FROM EXPERTS ON LINKEDIN Tim Soulo on using AI to build real workflows as a CMO Tim Soulo shares how he’s using AI tools like Claude Code to build custom systems that handle real parts of his day-to-day work. He’s created everything from dashboards and knowledge systems to podcast […]
April 13, 2026
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