INSIGHTS FROM EXPERTS ON LINKEDIN Ryan Olestro on new LinkedIn Ads feature to simplify campaigns Ryan Olestro shares that LinkedIn is testing a feature that lets you mix formats like images and video in one campaign. It could mean fewer campaigns, less budget splitting, and a simpler setup overall. He compares it to Facebook’s approach […]
INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska on Why You’re Not Creating Demand – You’re Competing for It Justyna Ciecierska, MSc challenges the idea that marketers create demand from scratch- you’re actually redirecting existing demand from competitors and old solutions. To compete effectively, you need to clearly define your category, audience, competition, and unique advantage […]
Time to change your mindset when it comes to LinkedIn Ads INSIGHTS FROM EXPERTS ON LINKEDIN Chris Nightingale: Meta Ads just got weaker – here’s why Chris Nightingale breaks down a major change in Meta Ads after a woman won a lawsuit against Facebook for using her personal data to target ads. With the […]
