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Why LinkedIn is worth the investment       INSIGHTS FROM EXPERTS ON LINKEDIN Elena Jasper: Brand Marketing Drives Future Demand Elena Jasper shares James Hurman‘s view that most people choose brands they already know before they even start shopping. He argues that performance marketing captures existing demand, while brand marketing builds future demand, and […]

Build demand before you capture it     INSIGHTS FROM EXPERTS ON LINKEDIN Olivia Kory: Meta’s Incremental Attribution is getting better Olivia Kory shares new data showing that Meta’s Incremental Attribution has improved significantly since 2025. Based on a comparison of multiple experiments, it now delivers better results than standard attribution on average, making it […]

Fix Low Audience Penetration in LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Kineta Kelsall: Google Search Console now tracks social post performance Kineta Kelsall shares that Google Search Console is rolling out a feature that lets brands connect Instagram, TikTok, X, and YouTube accounts to see how individual social posts perform in Google […]