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INSIGHTS FROM EXPERTS ON LINKEDIN Valentin Dimitrov: Let LinkedIn Handle the Attribution Valentin Dimitrov points out that one small HubSpot CAPI setting can quietly strip out LinkedIn view-through data before LinkedIn even gets a chance to attribute it. His recommendation is simple: send everyone to LinkedIn and let LinkedIn decide who actually interacted with the […]

INSIGHTS FROM EXPERTS ON LINKEDIN Anna Kuulmann: Brand Building Is Making a Comeback Anna Kuulmann highlights new McKinsey research showing that brand distinctiveness and a clear value proposition are now the top marketing priorities for 2026, while generative AI ranks only 17th out of 20. With 72% of marketing leaders planning to increase brand budgets, […]

Manual bid vs max delivery       INSIGHTS FROM EXPERTS ON LINKEDIN Jyll Saskin Gales: ChatGPT Appears in Google Ads Auction Insights Jyll Saskin Gales spotted ChatGPT appearing in Google Ads Auction Insights for non-brand search terms, suggesting OpenAI may be running Search ads on category keywords. After switching the campaign to brand and […]