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My 33 business lessons   INSIGHTS FROM EXPERTS ON LINKEDIN Tim Soulo on using AI to build real workflows as a CMO Tim Soulo shares how he’s using AI tools like Claude Code to build custom systems that handle real parts of his day-to-day work. He’s created everything from dashboards and knowledge systems to podcast […]

INSIGHTS FROM EXPERTS Brenden Delarua: When great ROAS hides a failing business Brenden Delarua shares how a CFO challenged his “record-breaking” ad results when the company was actually losing money. He realized platform metrics like ROAS don’t reflect actual business performance and began focusing on incrementality to measure real impact. The experience shifted his mindset […]

INSIGHTS FROM EXPERTS ON LINKEDIN Adam Holmgren says stop obsessing over attribution Adam Holmgren argues that attribution and MQLs don’t reflect how people actually buy, since most of the journey happens across untrackable touchpoints. He suggests focusing more on brand signals like share of search and combining multiple data points instead of chasing perfect attribution. […]