Latest articles

INSIGHTS FROM EXPERTS ON LINKEDIN   Canberk Beker on why GTM teams are broken Canberk Beker says the way companies structure their GTM teams is flawed because it splits paid search, paid social, inbound, and outbound into separate silos with different goals. He believes marketing should be one unified demand generation strategy, measured by sales […]

INSIGHTS FROM EXPERTS ON LINKEDIN Kirill Vdov explains why clickbait copy fails Kirill Vdov explains why clickbait copy doesn’t work in today’s ad environment. Competing with organic posts, ads should focus on addressing pain points and benefits in detail, rather than relying on vague, overused hooks. Long-form copy often performs better, but short, punchy messaging […]

Hey! Welcome to our latest newsletter, a curated blend of the latest news in digital marketing, coupled with insights from top thought leaders on LinkedIn. INSIGHTS FROM EXPERTS ON LINKEDIN Patrick Cumming on Costly Google Ads Mistakes Patrick Cumming breaks down the three biggest mistakes B2Bs make with Google Ads: running too many non-search campaigns, […]