The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 33

INSIGHTS FROM EXPERTS ON LINKEDIN Kevin Hjorslev on LinkedIn’s new Conversion Lift testing Kevin Hjorslev shares that LinkedIn is rolling out Conversion Lift tests to help advertisers measure the true impact of their ads. It splits audiences into test and control groups, requires the Conversions API, and runs across campaigns for 30–90 days. While results […]
August 18, 2025
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Weekly B2B Marketing Digest / Week 32

INSIGHTS FROM EXPERTS ON LINKEDIN Ali Yildirim shares a quick system to turn anonymous ad clicks into real contacts Ali Yildirim says most B2B marketers waste valuable company engagement data from LinkedIn ads, so he built a workflow to fix that. By pulling engaged companies into HubSpot, matching target job titles, and adding them to […]
August 11, 2025
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Weekly B2B Marketing Digest / Week 31

INSIGHTS FROM EXPERTS ON LINKEDIN Andreas Obel on how social media is becoming the new news source Andreas Obel points out something we’re all kind of feeling – more and more people are getting their news just by scrolling social media instead of visiting actual news sites. That changes how stories are told, how headlines […]
August 4, 2025
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