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INSIGHTS FROM EXPERTS ON LINKEDIN Ginny Marvin on New Updates to Google Ads Responsive Search Ads Ginny Marvin shares that Google Ads is giving responsive search ads (RSA) more flexibility. Up to two headline assets may now serve as secondary links if predicted to improve performance, and Google is exploring the option to hide certain […]

INSIGHTS FROM EXPERTS ON LINKEDIN Steffen Hedebrandt on moving upmarket in B2B Steffen Hedebrandt highlights that moving upmarket takes more than just a leadership decision – it requires every department to adjust their approach. At Dreamdata, they reshaped RevOps to focus on ideal customers and prioritized marketing channels that allow control over company size. A […]

  I Was On Silvio Perez’s Podcast “Learning from the Pros”! INSIGHTS FROM EXPERTS ON LINKEDIN Tim Davidson on Fixing LinkedIn Ads Budget Issues Tim Davidson shares how LinkedIn Ads tend to spend too much on a few big companies, leaving little budget for others. To fix this, he set up automatic exclusions based on […]