INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska on Why You’re Not Creating Demand – You’re Competing for It Justyna Ciecierska, MSc challenges the idea that marketers create demand from scratch- you’re actually redirecting existing demand from competitors and old solutions. To compete effectively, you need to clearly define your category, audience, competition, and unique advantage […]
Time to change your mindset when it comes to LinkedIn Ads INSIGHTS FROM EXPERTS ON LINKEDIN Chris Nightingale: Meta Ads just got weaker – here’s why Chris Nightingale breaks down a major change in Meta Ads after a woman won a lawsuit against Facebook for using her personal data to target ads. With the […]
LinkedIn budget takes over Google search! INSIGHTS FROM EXPERTS ON LINKEDIN Johnathan Dane: Why Your LinkedIn Ads Budget Might Be Too Low to Work Johnathan Dane explains why many B2B marketers fail to see a positive ROAS from LinkedIn Ads – they don’t align their budget with audience size and ad frequency. To be […]
