We attended the Agency INspire event in Dublin! INSIGHTS FROM EXPERTS ON LINKEDIN Filipa Canelas on LinkedIn’s new “Saves + Sends” feature Filipa Canelas shares that LinkedIn has added “Saves” and “Sends” to post analytics, a huge win for B2B marketers. These new metrics reveal hidden buyer activity: “Saves” show when someone’s researching your […]
INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on rising Google Search Ads costs Laura Erdem highlights new B2B benchmarks showing non-branded Google Search CPCs up 29% while clicks are down 26% year over year. She notes AI is reshaping ad performance but says marketers can still control results by reallocating budgets, improving Quality Scores, refreshing […]
September 29, 2025
Read MoreINSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on rethinking marketing vs. sales-sourced pipeline Jonathan Bland questions why companies still split pipeline between sales and marketing when both teams usually influence the same accounts. He lays out the pros (ownership, reporting, resource allocation) and cons (conflict, gaming attribution, ignoring the real buyer journey). His view: aligning […]
September 22, 2025
Read More
