The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

Latest articles

Weekly B2B Marketing Digest / Week 31

INSIGHTS FROM EXPERTS ON LINKEDIN Andreas Obel on how social media is becoming the new news source Andreas Obel points out something we’re all kind of feeling – more and more people are getting their news just by scrolling social media instead of visiting actual news sites. That changes how stories are told, how headlines […]
August 4, 2025
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Weekly B2B Marketing Digest / Week 30

Don’t Overdo RSAs   INSIGHTS FROM EXPERTS ON LINKEDIN John Peslar on how Canva + Claude AI just changed the game John Peslar shares how Canva’s new integration with Claude AI lets you create pro-level designs with just a text prompt, no templates or design skills needed. In under two minutes, it can build branded […]
July 27, 2025
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Weekly B2B Marketing Digest / Week 29

INSIGHTS FROM EXPERTS ON LINKEDIN Adam Holmgren breaks down the battle for attribution brand momentum Adam Holmgren shares a look at how attribution platforms like HockeyStack, Dreamdata, and Factors have been building brand presence in the US. HockeyStack surged early with big plays like a Tesla giveaway and AI positioning, but now Dreamdata is catching […]
July 21, 2025
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