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LinkedIn Ads Tip INSIGHTS FROM EXPERTS ON LINKEDIN Dale W. Harrison on why funnel nurture sequences don’t really work Dale W. Harrison says the idea of carefully guiding people through a set sequence of ads or emails is pretty much a myth. In reality, distribution is random, and only a sliver of an audience ever […]

INSIGHTS FROM EXPERTS ON LINKEDIN Mike Ryan on Amazon’s return to Google Shopping Mike Ryan shares that Amazon is back on Google Shopping in Europe after a one-month pause, instantly showing up as a top competitor for most advertisers. The U.S. remains the exception, raising questions about whether Amazon’s exit there is permanent or just […]

  INSIGHTS FROM EXPERTS ON LINKEDIN Aditya Vempaty on why distribution comes first Aditya Vempaty told his team to stop starting with content and start with distribution instead. He’s seen too many polished case studies or webinars go nowhere because no one planned how people would actually find them. For him, distribution isn’t an afterthought […]