The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 17

Anything For Marketing!   Check out the video here!  INSIGHTS FROM EXPERTS ON LINKEDIN Andrea Todorova: Building a real library of great B2B ads Andrea Todorova has reviewed over 12,000 B2B ad creatives to build Adfolio – a hand-picked library based on performance, peer feedback, and her own 8+ years in marketing. Last week, she […]
April 28, 2025
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Weekly B2B Marketing Digest / Week 16

  Something is coming… INSIGHTS FROM EXPERTS ON LINKEDIN Mike Ryan: Temu vanishes from Google ads, and its App Store rank crashes Mike Ryan shares that Temu abruptly turned off its U.S. Google Shopping ads on April 9, and within days, its App Store ranking plummeted from a top 5 spot to 58. The drop […]
April 21, 2025
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Weekly B2B Marketing Digest / Week 15

INSIGHTS FROM EXPERTS ON LINKEDIN Ryan Olestro on new LinkedIn Ads feature to simplify campaigns Ryan Olestro shares that LinkedIn is testing a feature that lets you mix formats like images and video in one campaign. It could mean fewer campaigns, less budget splitting, and a simpler setup overall. He compares it to Facebook’s approach […]
April 14, 2025
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