INSIGHTS FROM EXPERTS ON LINKEDIN Tim Davidson on LinkedIn’s most underrated ad tool Tim Davidson thinks LinkedIn’s “Companies” feature might be the most useful tool marketers and salespeople aren’t using enough. It shows who’s engaging with your ads – clicks, impressions, even organic views and lets you filter that data like crazy. You can spot […]
INSIGHTS FROM EXPERTS ON LINKEDIN Anthony Pierri on Why Consultants Should ‘Pre-Fire’ the Wrong Clients Anthony Pierri explains why consultants need to turn down clients who, despite fitting the ideal customer profile, have fundamentally misaligned beliefs or expectations. If the client doesn’t buy into your strategic approach, even the best advice won’t get implemented, leading […]
This Ad Copy Framework Boosted CTR by 44% INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska: How to Market When Your Audience Doesn’t Know They Need You Justyna Ciecierska, MSc explains that some products solve problems people don’t even realize exist, so you need to tie your product to a bigger goal they care about. […]
