Something is coming… INSIGHTS FROM EXPERTS ON LINKEDIN Mike Ryan: Temu vanishes from Google ads, and its App Store rank crashes Mike Ryan shares that Temu abruptly turned off its U.S. Google Shopping ads on April 9, and within days, its App Store ranking plummeted from a top 5 spot to 58. The drop […]
INSIGHTS FROM EXPERTS ON LINKEDIN Ryan Olestro on new LinkedIn Ads feature to simplify campaigns Ryan Olestro shares that LinkedIn is testing a feature that lets you mix formats like images and video in one campaign. It could mean fewer campaigns, less budget splitting, and a simpler setup overall. He compares it to Facebook’s approach […]
INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska on Why You’re Not Creating Demand – You’re Competing for It Justyna Ciecierska, MSc challenges the idea that marketers create demand from scratch- you’re actually redirecting existing demand from competitors and old solutions. To compete effectively, you need to clearly define your category, audience, competition, and unique advantage […]
