The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Latest articles

Weekly B2B Marketing Digest / Week 44

People don’t search like they used to INSIGHTS FROM EXPERTS ON LINKEDIN Lena Weber-Reed on why marketing owns most of the B2B journey Lena Weber-Reed points out that, according to Dreamdata’s new LinkedIn Ads Benchmark Report, 70% of the B2B buying journey is complete before sales even step in. Prospects have already researched, compared, and […]
November 3, 2025
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Weekly B2B Marketing Digest / Week 43

Ad copy personalization on LinkedIn       INSIGHTS FROM EXPERTS ON LINKEDIN Gabriele Franco on why attribution can mislead your budget decisions Gabriele Franco shares how a $7M advertiser kept overspending on search because attribution made it look cheap, while MMM showed video was actually delivering more. After shifting some budget from search to […]
October 27, 2025
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Weekly B2B Marketing Digest / Week 42

Have we misunderstood the 95:5 rule?     Check out the full episode here! INSIGHTS FROM EXPERTS ON LINKEDIN Dawid Wroński on connecting tools to track ad engagement trends Dawid Wroński shared how he uses Fibbler, Clay, Google Sheets, and Looker to track ad engagement across target accounts. The setup pulls LinkedIn Ads data into […]
October 20, 2025
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