Latest articles

INSIGHTS FROM EXPERTS ON LINKEDIN Adam Holmgren says stop obsessing over attribution Adam Holmgren argues that attribution and MQLs don’t reflect how people actually buy, since most of the journey happens across untrackable touchpoints. He suggests focusing more on brand signals like share of search and combining multiple data points instead of chasing perfect attribution. […]

INSIGHTS FROM EXPERTS ON LINKEDIN Peep Laja says buyers decide before the sales call Peep Laja shares that most buyers already know who you are before ever speaking to sales. Based on research with CFOs, 83% are already familiar with vendors and many have formed a decision before the first call. It shows that sales […]

B2B Buying Journeys Are Getting Longer       INSIGHTS FROM EXPERTS ON LINKEDIN Sasha Goncharov warns advertisers about Claude and Meta Ads integration Sasha Goncharov warns that connecting Claude to Meta Ads Manager through MCP servers can lead to ad account bans. He explains that the integration can overwhelm Meta’s API with too many […]