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INSIGHTS FROM EXPERTS ON LINKEDIN Mike Ryan on Amazon’s return to Google Shopping Mike Ryan shares that Amazon is back on Google Shopping in Europe after a one-month pause, instantly showing up as a top competitor for most advertisers. The U.S. remains the exception, raising questions about whether Amazon’s exit there is permanent or just […]

  INSIGHTS FROM EXPERTS ON LINKEDIN Aditya Vempaty on why distribution comes first Aditya Vempaty told his team to stop starting with content and start with distribution instead. He’s seen too many polished case studies or webinars go nowhere because no one planned how people would actually find them. For him, distribution isn’t an afterthought […]

INSIGHTS FROM EXPERTS ON LINKEDIN Kevin Hjorslev on LinkedIn’s new Conversion Lift testing Kevin Hjorslev shares that LinkedIn is rolling out Conversion Lift tests to help advertisers measure the true impact of their ads. It splits audiences into test and control groups, requires the Conversions API, and runs across campaigns for 30–90 days. While results […]