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  This Ad Copy Framework Boosted CTR by 44% INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska: How to Market When Your Audience Doesn’t Know They Need You Justyna Ciecierska, MSc explains that some products solve problems people don’t even realize exist, so you need to tie your product to a bigger goal they care about. […]

Stop Chasing Leads. Build Demand. INSIGHTS FROM EXPERTS ON LINKEDIN Casey Hill on why cutting paid ads can backfire Casey Hill shares that when companies pause big paid ad campaigns, they often don’t see an immediate dip in sales, but things start to fall off six to twelve months later. The biggest impact tends to […]

If you’re running LinkedIn ads in the B2B space, you probably already know the platform is powerful. With over a billion users—and nearly 135 million logging in daily—LinkedIn is the place to be for targeting business decision-makers. But here’s the catch: it’s notoriously hard to prove if your LinkedIn ads are actually working. Especially if […]