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Back in Copenhagen, big year ahead!   INSIGHTS FROM EXPERTS ON LINKEDIN Garrett Mehrguth on using AI to upgrade client reporting Garrett Mehrguth explains how his agency replaced time-heavy weekly client reports with an AI system that pulls from marketing, CRM, and third-party data to produce deeper, more strategic updates. He says this freed up […]

Dreamdata just made target account reach tracking way easier   INSIGHTS FROM EXPERTS ON LINKEDIN Sam Jefferies on why most marketing budgets are spent in the wrong place Sam Jefferies says many tour operators pour all their budget into chasing the small group of buyers who are ready right now, which drives up costs and […]

Why cheaper CPMs don’t mean cheaper B2B growth   INSIGHTS FROM EXPERTS ON LINKEDIN Philip Ilic on why lead gen-only LinkedIn ads eventually fail Philip Ilic shares how aggressive lead gen ads can spike results fast, then fall apart as audiences burn out and costs climb. He argues long-term growth needs more middle-of-funnel spend, especially […]