The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

Podcast

10 Tip To Make Google Ads Work (+bonus)

1. Quality conversion tracking Get that CRM data into the platform! Not only will Google have more data points to use, but these will be of higher quality. 2. Consolidation You don’t need 20 campaigns and thousands of keywords *usually * . Try simplifying the account. All the keywords are broad anyway. 3. Exclusions I […]

March 10, 2025

Paid Media Deep Dive / Frenemies podcast

https://www.youtube.com/watch?v=l_HWRXBNc_A&t=1320s&ab_channel=Frenemies-WhereSalesandMarketingtalk Paid Media – the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media […]

August 31, 2023

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