Podcast

In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of discovering a vendor before he worked at an ICP company – and how that shaped his belief that brand reach needs to extend […]

If you’re running LinkedIn ads in the B2B space, you probably already know the platform is powerful. With over a billion users—and nearly 135 million logging in daily—LinkedIn is the place to be for targeting business decision-makers. But here’s the catch: it’s notoriously hard to prove if your LinkedIn ads are actually working. Especially if […]

1. Quality conversion tracking Get that CRM data into the platform! Not only will Google have more data points to use, but these will be of higher quality. 2. Consolidation You don’t need 20 campaigns and thousands of keywords *usually * . Try simplifying the account. All the keywords are broad anyway. 3. Exclusions I […]