Paid Media – the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 9 years experience in digital marketing. The topics discussed in this episode:
- The metrics you need to know to get started with paid media
- Creating a paid media strategy that drives revenue
- Choosing the right platform: where to invest and why
- Lead generation vs. Demand generation: how to prove the impact to leadership
- Paid media tips more people should know
- How to optimize your Google Ads setup
- Aligning paid media with Sales
