The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 11

Here Is My Latest Post INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis: How We Tested a New Service Offer with Thought Leader Ads Ivars Krutainis 🦦 and Ilze Ĺ varcbaha tested their new LinkedIn service offer for B2B SaaS startups using Thought Leader ads instead of building a landing page. They ran organic posts as ads […]
March 17, 2025
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Weekly B2B Marketing Digest / Week 10

I got to be a part of Dreamdata’s LinkedIn Benchmark report INSIGHTS FROM EXPERTS ON LINKEDIN Julia Kinner on Why Customer Understanding Is the Key to Successful Segmentation Julia Kinner emphasizes that businesses fail at segmentation because they don’t understand their current customers in detail. She argues that analyzing existing customers helps identify valuable segments, […]
March 10, 2025
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Weekly B2B Marketing Digest / Week 9

I Went To The Affiliate World Conference In Dubai INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis says LinkedIn’s ad algorithm doesn’t work well for B2B companies Ivars Krutainis 🦦 explains that LinkedIn’s ad algorithm struggles with complex B2B sales because the buying process is slow and involves multiple decision-makers. Unlike Meta, which quickly learns from […]
March 3, 2025
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