Newsletter

Ad copy personalization on LinkedIn       INSIGHTS FROM EXPERTS ON LINKEDIN Gabriele Franco on why attribution can mislead your budget decisions Gabriele Franco shares how a $7M advertiser kept overspending on search because attribution made it look cheap, while MMM showed video was actually delivering more. After shifting some budget from search to […]

Have we misunderstood the 95:5 rule?     Check out the full episode here! INSIGHTS FROM EXPERTS ON LINKEDIN Dawid Wroński on connecting tools to track ad engagement trends Dawid Wroński shared how he uses Fibbler, Clay, Google Sheets, and Looker to track ad engagement across target accounts. The setup pulls LinkedIn Ads data into […]

Our new milestone!   INSIGHTS FROM EXPERTS ON LINKEDIN Liam Bartholomew on finding balance between precision and reach I joined Liam Bartholomew on the ‘Marketing Dillemas’ podcast and talked about – how do you stay laser-focused on your ICP without missing out on future buyers? I shared how, when I switched jobs, I suddenly became […]