Newsletter

Our new milestone!   INSIGHTS FROM EXPERTS ON LINKEDIN Liam Bartholomew on finding balance between precision and reach I joined Liam Bartholomew on the ‘Marketing Dillemas’ podcast and talked about – how do you stay laser-focused on your ICP without missing out on future buyers? I shared how, when I switched jobs, I suddenly became […]

We attended the Agency INspire event in Dublin!   INSIGHTS FROM EXPERTS ON LINKEDIN Filipa Canelas on LinkedIn’s new “Saves + Sends” feature Filipa Canelas shares that LinkedIn has added “Saves” and “Sends” to post analytics, a huge win for B2B marketers. These new metrics reveal hidden buyer activity: “Saves” show when someone’s researching your […]

INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on rising Google Search Ads costs Laura Erdem highlights new B2B benchmarks showing non-branded Google Search CPCs up 29% while clicks are down 26% year over year. She notes AI is reshaping ad performance but says marketers can still control results by reallocating budgets, improving Quality Scores, refreshing […]