Newsletter

I got to be a part of Dreamdata’s LinkedIn Benchmark report INSIGHTS FROM EXPERTS ON LINKEDIN Julia Kinner on Why Customer Understanding Is the Key to Successful Segmentation Julia Kinner emphasizes that businesses fail at segmentation because they don’t understand their current customers in detail. She argues that analyzing existing customers helps identify valuable segments, […]

I Went To The Affiliate World Conference In Dubai INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis says LinkedIn’s ad algorithm doesn’t work well for B2B companies Ivars Krutainis 🦦 explains that LinkedIn’s ad algorithm struggles with complex B2B sales because the buying process is slow and involves multiple decision-makers. Unlike Meta, which quickly learns from […]

INSIGHTS FROM EXPERTS ON LINKEDIN Ginny Marvin on New Updates to Google Ads Responsive Search Ads Ginny Marvin shares that Google Ads is giving responsive search ads (RSA) more flexibility. Up to two headline assets may now serve as secondary links if predicted to improve performance, and Google is exploring the option to hide certain […]