The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 42

Have we misunderstood the 95:5 rule?     Check out the full episode here! INSIGHTS FROM EXPERTS ON LINKEDIN Dawid Wroński on connecting tools to track ad engagement trends Dawid Wroński shared how he uses Fibbler, Clay, Google Sheets, and Looker to track ad engagement across target accounts. The setup pulls LinkedIn Ads data into […]
October 20, 2025
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Weekly B2B Marketing Digest / Week 41

Our new milestone!   INSIGHTS FROM EXPERTS ON LINKEDIN Liam Bartholomew on finding balance between precision and reach I joined Liam Bartholomew on the ‘Marketing Dillemas’ podcast and talked about – how do you stay laser-focused on your ICP without missing out on future buyers? I shared how, when I switched jobs, I suddenly became […]
October 13, 2025
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Weekly B2B Marketing Digest / Week 40

We attended the Agency INspire event in Dublin!   INSIGHTS FROM EXPERTS ON LINKEDIN Filipa Canelas on LinkedIn’s new “Saves + Sends” feature Filipa Canelas shares that LinkedIn has added “Saves” and “Sends” to post analytics, a huge win for B2B marketers. These new metrics reveal hidden buyer activity: “Saves” show when someone’s researching your […]
October 6, 2025
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