How to prove LinkedIn Ads are working Listen to the full episode here. INSIGHTS FROM EXPERTS ON LINKEDIN Charlie de Thibault on MMM and Incrementality Testing Limitations Charlie de Thibault shows how long buying cycles break common measurement models like MMM and incrementality tests. In his test, revenue impact spread over 60 days went […]
Business on the inside. INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on why targeting only decision-makers misses the mark Jonathan Bland points out that in mid-market and enterprise sales, the people actually feeling the problem, not the execs, are usually the ones driving product research. These folks search for solutions, talk to peers, and often […]
ABM shows you the list. Not the odds. INSIGHTS FROM EXPERTS ON LINKEDIN Kerry Cunningham on why buyers make the first move Kerry Cunningham says buyers make the first move when they’re ready, and no amount of early calls or emails will speed that up. His research shows this holds true even for big-ticket deals, […]
