Newsletter

INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on rethinking marketing vs. sales-sourced pipeline Jonathan Bland questions why companies still split pipeline between sales and marketing when both teams usually influence the same accounts. He lays out the pros (ownership, reporting, resource allocation) and cons (conflict, gaming attribution, ignoring the real buyer journey). His view: aligning […]

INSIGHTS FROM EXPERTS ON LINKEDIN Anthony Pierri on why SaaS positioning is so tricky Anthony Pierri points out that one of the hardest things for SaaS founders is simply naming what they’ve built. Since software can keep shifting – today it’s a CRM, tomorrow it’s something else – it’s tough to carve out a clear […]

LinkedIn Ads Tip INSIGHTS FROM EXPERTS ON LINKEDIN Dale W. Harrison on why funnel nurture sequences don’t really work Dale W. Harrison says the idea of carefully guiding people through a set sequence of ads or emails is pretty much a myth. In reality, distribution is random, and only a sliver of an audience ever […]