The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 4

INSIGHTS FROM EXPERTS ON LINKEDIN Kirill Vdov explains why clickbait copy fails Kirill Vdov explains why clickbait copy doesn’t work in today’s ad environment. Competing with organic posts, ads should focus on addressing pain points and benefits in detail, rather than relying on vague, overused hooks. Long-form copy often performs better, but short, punchy messaging […]
January 27, 2025
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Weekly B2B Marketing Digest / Week 3

Hey! Welcome to our latest newsletter, a curated blend of the latest news in digital marketing, coupled with insights from top thought leaders on LinkedIn. INSIGHTS FROM EXPERTS ON LINKEDIN Patrick Cumming on Costly Google Ads Mistakes Patrick Cumming breaks down the three biggest mistakes B2Bs make with Google Ads: running too many non-search campaigns, […]
January 24, 2025
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