The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 13

  Time to change your mindset when it comes to LinkedIn Ads INSIGHTS FROM EXPERTS ON LINKEDIN Chris Nightingale: Meta Ads just got weaker – here’s why Chris Nightingale breaks down a major change in Meta Ads after a woman won a lawsuit against Facebook for using her personal data to target ads. With the […]
March 31, 2025
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Weekly B2B Marketing Digest / Week 12

LinkedIn budget takes over Google search!   INSIGHTS FROM EXPERTS ON LINKEDIN Johnathan Dane: Why Your LinkedIn Ads Budget Might Be Too Low to Work Johnathan Dane explains why many B2B marketers fail to see a positive ROAS from LinkedIn Ads – they don’t align their budget with audience size and ad frequency. To be […]
March 24, 2025
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Weekly B2B Marketing Digest / Week 11

Here Is My Latest Post INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis: How We Tested a New Service Offer with Thought Leader Ads Ivars Krutainis 🦦 and Ilze Švarcbaha tested their new LinkedIn service offer for B2B SaaS startups using Thought Leader ads instead of building a landing page. They ran organic posts as ads […]
March 17, 2025
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