Newsletter

Why cheaper CPMs don’t mean cheaper B2B growth   INSIGHTS FROM EXPERTS ON LINKEDIN Philip Ilic on why lead gen-only LinkedIn ads eventually fail Philip Ilic shares how aggressive lead gen ads can spike results fast, then fall apart as audiences burn out and costs climb. He argues long-term growth needs more middle-of-funnel spend, especially […]

My predictions for B2B marketing in 2026   INSIGHTS FROM EXPERTS ON LINKEDIN Scott Gelber on why fast sales follow-up matters more than perfect leads Scott Gelber explains that great Google Ads and high-intent leads don’t mean much if sales never actually talks to them. He points out that slow or weak follow-up lets leads […]

Being known wins you deals     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on a smarter way to use gated content Jonathan Bland explains that you don’t need to ungate everything to get results. The smarter move is to keep long-form content gated, but turn it into lots of short, ungated pieces like posts, […]