Newsletter

How to prove LinkedIn’s revenue impact beyond last-click   INSIGHTS FROM EXPERTS ON LINKEDIN Daria Kalinina on LinkedIn’s new benchmarking feature Daria Kalinina shares that LinkedIn Campaign Manager now includes industry and self-benchmarks, letting advertisers compare ad performance against similar companies and ad sets over the past 90 days. She explains that relying only on […]

Back in Copenhagen, big year ahead!   INSIGHTS FROM EXPERTS ON LINKEDIN Garrett Mehrguth on using AI to upgrade client reporting Garrett Mehrguth explains how his agency replaced time-heavy weekly client reports with an AI system that pulls from marketing, CRM, and third-party data to produce deeper, more strategic updates. He says this freed up […]

Dreamdata just made target account reach tracking way easier   INSIGHTS FROM EXPERTS ON LINKEDIN Sam Jefferies on why most marketing budgets are spent in the wrong place Sam Jefferies says many tour operators pour all their budget into chasing the small group of buyers who are ready right now, which drives up costs and […]