Stop Chasing Leads. Build Demand. INSIGHTS FROM EXPERTS ON LINKEDIN Casey Hill on why cutting paid ads can backfire Casey Hill shares that when companies pause big paid ad campaigns, they often don’t see an immediate dip in sales, but things start to fall off six to twelve months later. The biggest impact tends to […]
How to prove LinkedIn Ads are working Listen to the full episode here. INSIGHTS FROM EXPERTS ON LINKEDIN Charlie de Thibault on MMM and Incrementality Testing Limitations Charlie de Thibault shows how long buying cycles break common measurement models like MMM and incrementality tests. In his test, revenue impact spread over 60 days went […]
Business on the inside. INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on why targeting only decision-makers misses the mark Jonathan Bland points out that in mid-market and enterprise sales, the people actually feeling the problem, not the execs, are usually the ones driving product research. These folks search for solutions, talk to peers, and often […]
