Newsletter

Why Google Ads struggle with narrow B2B ICPs   INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on finally seeing which target accounts you’re actually reaching Laura Erdem explains how Dreamdata’s new beta report shows exactly how many of your target accounts your marketing is reaching. You can define what “reached” means for your strategy, customize […]

Category decline changes how growth works INSIGHTS FROM EXPERTS ON LINKEDIN Emilia Korczynska on why marketing initiatives miss the mark Emilia Korczynska says many marketing efforts fall apart because teams never define success or set goals that match reality. She walks through common issues in outbound, ABM, and industry reports, usually tied to too little […]

2025 in review   INSIGHTS FROM EXPERTS ON LINKEDIN Søren Vasø on why “Lost to competitor” data is pure gold Søren Vasø says your closed‑lost dashboard is basically a free roadmap for getting better at winning deals. He explains that when you track who you lose to and why, patterns start to show, whether it’s […]