Newsletter

Being known wins you deals     INSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on a smarter way to use gated content Jonathan Bland explains that you don’t need to ungate everything to get results. The smarter move is to keep long-form content gated, but turn it into lots of short, ungated pieces like posts, […]

Why Google Ads struggle with narrow B2B ICPs   INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on finally seeing which target accounts you’re actually reaching Laura Erdem explains how Dreamdata’s new beta report shows exactly how many of your target accounts your marketing is reaching. You can define what “reached” means for your strategy, customize […]

Category decline changes how growth works INSIGHTS FROM EXPERTS ON LINKEDIN Emilia Korczynska on why marketing initiatives miss the mark Emilia Korczynska says many marketing efforts fall apart because teams never define success or set goals that match reality. She walks through common issues in outbound, ABM, and industry reports, usually tied to too little […]