INSIGHTS FROM EXPERTS ON LINKEDIN Anthony Pierri on Why Consultants Should ‘Pre-Fire’ the Wrong Clients Anthony Pierri explains why consultants need to turn down clients who, despite fitting the ideal customer profile, have fundamentally misaligned beliefs or expectations. If the client doesn’t buy into your strategic approach, even the best advice won’t get implemented, leading […]
This Ad Copy Framework Boosted CTR by 44% INSIGHTS FROM EXPERTS ON LINKEDIN Justyna Ciecierska: How to Market When Your Audience Doesn’t Know They Need You Justyna Ciecierska, MSc explains that some products solve problems people don’t even realize exist, so you need to tie your product to a bigger goal they care about. […]
Stop Chasing Leads. Build Demand. INSIGHTS FROM EXPERTS ON LINKEDIN Casey Hill on why cutting paid ads can backfire Casey Hill shares that when companies pause big paid ad campaigns, they often don’t see an immediate dip in sales, but things start to fall off six to twelve months later. The biggest impact tends to […]
