Newsletter

  I Was On Silvio Perez’s Podcast “Learning from the Pros”! INSIGHTS FROM EXPERTS ON LINKEDIN Tim Davidson on Fixing LinkedIn Ads Budget Issues Tim Davidson shares how LinkedIn Ads tend to spend too much on a few big companies, leaving little budget for others. To fix this, he set up automatic exclusions based on […]

INSIGHTS FROM EXPERTS ON LINKEDIN   Canberk Beker on why GTM teams are broken Canberk Beker says the way companies structure their GTM teams is flawed because it splits paid search, paid social, inbound, and outbound into separate silos with different goals. He believes marketing should be one unified demand generation strategy, measured by sales […]

INSIGHTS FROM EXPERTS ON LINKEDIN Kirill Vdov explains why clickbait copy fails Kirill Vdov explains why clickbait copy doesn’t work in today’s ad environment. Competing with organic posts, ads should focus on addressing pain points and benefits in detail, rather than relying on vague, overused hooks. Long-form copy often performs better, but short, punchy messaging […]