The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 5

Dreamdata just made target account reach tracking way easier   INSIGHTS FROM EXPERTS ON LINKEDIN Sam Jefferies on why most marketing budgets are spent in the wrong place Sam Jefferies says many tour operators pour all their budget into chasing the small group of buyers who are ready right now, which drives up costs and […]
February 2, 2026
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Weekly B2B Marketing Digest / Week 4

Why cheaper CPMs don’t mean cheaper B2B growth   INSIGHTS FROM EXPERTS ON LINKEDIN Philip Ilic on why lead gen-only LinkedIn ads eventually fail Philip Ilic shares how aggressive lead gen ads can spike results fast, then fall apart as audiences burn out and costs climb. He argues long-term growth needs more middle-of-funnel spend, especially […]
January 26, 2026
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Weekly B2B Marketing Digest / Week 3

My predictions for B2B marketing in 2026   INSIGHTS FROM EXPERTS ON LINKEDIN Scott Gelber on why fast sales follow-up matters more than perfect leads Scott Gelber explains that great Google Ads and high-intent leads don’t mean much if sales never actually talks to them. He points out that slow or weak follow-up lets leads […]
January 19, 2026
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