Newsletter

INSIGHTS FROM EXPERTS ON LINKEDIN Anna Kuulmann: Brand Building Is Making a Comeback Anna Kuulmann highlights new McKinsey research showing that brand distinctiveness and a clear value proposition are now the top marketing priorities for 2026, while generative AI ranks only 17th out of 20. With 72% of marketing leaders planning to increase brand budgets, […]

Manual bid vs max delivery       INSIGHTS FROM EXPERTS ON LINKEDIN Jyll Saskin Gales: ChatGPT Appears in Google Ads Auction Insights Jyll Saskin Gales spotted ChatGPT appearing in Google Ads Auction Insights for non-brand search terms, suggesting OpenAI may be running Search ads on category keywords. After switching the campaign to brand and […]

Why LinkedIn is worth the investment       INSIGHTS FROM EXPERTS ON LINKEDIN Elena Jasper: Brand Marketing Drives Future Demand Elena Jasper shares James Hurman‘s view that most people choose brands they already know before they even start shopping. He argues that performance marketing captures existing demand, while brand marketing builds future demand, and […]