The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 45

How we rebuilt our paid media strategy   INSIGHTS FROM EXPERTS ON LINKEDIN Tas Bober – Landing pages fail when the ask doesn’t match the intent Tas Bober talks about how many landing pages jump straight to high-friction CTAs like demos and sales calls, even when buyers aren’t ready. She breaks down three levels of […]
November 10, 2025
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Weekly B2B Marketing Digest / Week 44

People don’t search like they used to INSIGHTS FROM EXPERTS ON LINKEDIN Lena Weber-Reed on why marketing owns most of the B2B journey Lena Weber-Reed points out that, according to Dreamdata’s new LinkedIn Ads Benchmark Report, 70% of the B2B buying journey is complete before sales even step in. Prospects have already researched, compared, and […]
November 3, 2025
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Weekly B2B Marketing Digest / Week 43

Ad copy personalization on LinkedIn       INSIGHTS FROM EXPERTS ON LINKEDIN Gabriele Franco on why attribution can mislead your budget decisions Gabriele Franco shares how a $7M advertiser kept overspending on search because attribution made it look cheap, while MMM showed video was actually delivering more. After shifting some budget from search to […]
October 27, 2025
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