INSIGHTS FROM EXPERTS ON LINKEDIN Laura Erdem on rising Google Search Ads costs Laura Erdem highlights new B2B benchmarks showing non-branded Google Search CPCs up 29% while clicks are down 26% year over year. She notes AI is reshaping ad performance but says marketers can still control results by reallocating budgets, improving Quality Scores, refreshing […]
September 29, 2025
Read MoreINSIGHTS FROM EXPERTS ON LINKEDIN Jonathan Bland on rethinking marketing vs. sales-sourced pipeline Jonathan Bland questions why companies still split pipeline between sales and marketing when both teams usually influence the same accounts. He lays out the pros (ownership, reporting, resource allocation) and cons (conflict, gaming attribution, ignoring the real buyer journey). His view: aligning […]
September 22, 2025
Read MoreINSIGHTS FROM EXPERTS ON LINKEDIN Anthony Pierri on why SaaS positioning is so tricky Anthony Pierri points out that one of the hardest things for SaaS founders is simply naming what they’ve built. Since software can keep shifting – today it’s a CRM, tomorrow it’s something else – it’s tough to carve out a clear […]
September 15, 2025
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