The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 34

  INSIGHTS FROM EXPERTS ON LINKEDIN Aditya Vempaty on why distribution comes first Aditya Vempaty told his team to stop starting with content and start with distribution instead. He’s seen too many polished case studies or webinars go nowhere because no one planned how people would actually find them. For him, distribution isn’t an afterthought […]
August 25, 2025
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Weekly B2B Marketing Digest / Week 33

INSIGHTS FROM EXPERTS ON LINKEDIN Kevin Hjorslev on LinkedIn’s new Conversion Lift testing Kevin Hjorslev shares that LinkedIn is rolling out Conversion Lift tests to help advertisers measure the true impact of their ads. It splits audiences into test and control groups, requires the Conversions API, and runs across campaigns for 30–90 days. While results […]
August 18, 2025
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Weekly B2B Marketing Digest / Week 32

INSIGHTS FROM EXPERTS ON LINKEDIN Ali Yildirim shares a quick system to turn anonymous ad clicks into real contacts Ali Yildirim says most B2B marketers waste valuable company engagement data from LinkedIn ads, so he built a workflow to fix that. By pulling engaged companies into HubSpot, matching target job titles, and adding them to […]
August 11, 2025
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