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INSIGHTS FROM EXPERTS ON LINKEDIN Liam Moroney on why performance ads need brand support to truly work Liam Moroney explains that direct-response ads only reach their full potential when there’s existing brand memory to support them. Without that familiarity, brands often fall back on discounts or flashy incentives, which can drive short-term wins but erode […]

INSIGHTS FROM EXPERTS ON LINKEDIN Ben Scandlen says CEOs need to stop blindly trusting MQLs Ben Scandlen calls out a common mistake in revenue forecasting: building plans around MQLs without knowing if they actually lead to closed deals. He shares how a client confidently mapped out their growth using conversion rates, only to realize no […]

Weekly agency update – Hijacked edition   Watch the video here.   INSIGHTS FROM EXPERTS ON LINKEDIN Aleksandar Radosevic on What Your SaaS Homepage Really Needs Aleksandar Radosevic brings back his popular B2B SaaS homepage template, built around messaging, not design trends. He argues that clarity comes from understanding the customer’s job and their friction […]