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I got to be a part of Dreamdata’s LinkedIn Benchmark report INSIGHTS FROM EXPERTS ON LINKEDIN Julia Kinner on Why Customer Understanding Is the Key to Successful Segmentation Julia Kinner emphasizes that businesses fail at segmentation because they don’t understand their current customers in detail. She argues that analyzing existing customers helps identify valuable segments, […]

1. Quality conversion tracking Get that CRM data into the platform! Not only will Google have more data points to use, but these will be of higher quality. 2. Consolidation You don’t need 20 campaigns and thousands of keywords *usually * . Try simplifying the account. All the keywords are broad anyway. 3. Exclusions I […]

I Went To The Affiliate World Conference In Dubai INSIGHTS FROM EXPERTS ON LINKEDIN Ivars Krutainis says LinkedIn’s ad algorithm doesn’t work well for B2B companies Ivars Krutainis 🦦 explains that LinkedIn’s ad algorithm struggles with complex B2B sales because the buying process is slow and involves multiple decision-makers. Unlike Meta, which quickly learns from […]