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Stop Chasing Leads. Build Demand. INSIGHTS FROM EXPERTS ON LINKEDIN Casey Hill on why cutting paid ads can backfire Casey Hill shares that when companies pause big paid ad campaigns, they often don’t see an immediate dip in sales, but things start to fall off six to twelve months later. The biggest impact tends to […]

If you’re running LinkedIn ads in the B2B space, you probably already know the platform is powerful. With over a billion users—and nearly 135 million logging in daily—LinkedIn is the place to be for targeting business decision-makers. But here’s the catch: it’s notoriously hard to prove if your LinkedIn ads are actually working. Especially if […]

How to prove LinkedIn Ads are working   Listen to the full episode here. INSIGHTS FROM EXPERTS ON LINKEDIN Charlie de Thibault on MMM and Incrementality Testing Limitations Charlie de Thibault shows how long buying cycles break common measurement models like MMM and incrementality tests. In his test, revenue impact spread over 60 days went […]