The Growth Library: B2B paid media resources & guides

We share what actually works in B2B paid media – no fluff, just practical insights from our team’s real experience. Whether you’re looking to fix what’s broken or scale what’s working, you’ll find actionable advice here.

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Weekly B2B Marketing Digest / Week 46

Do all this, and you’ll probably never need us!   INSIGHTS FROM EXPERTS ON LINKEDIN Kevin Goodwin on wasted ad spend Kevin Goodwin talks about how much budget gets lost in channels that aren’t actually driving results, and how adjusting the media mix can turn things around. After shifting spend from Meta to TikTok, his […]
November 17, 2025
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Weekly B2B Marketing Digest / Week 45

How we rebuilt our paid media strategy   INSIGHTS FROM EXPERTS ON LINKEDIN Tas Bober – Landing pages fail when the ask doesn’t match the intent Tas Bober talks about how many landing pages jump straight to high-friction CTAs like demos and sales calls, even when buyers aren’t ready. She breaks down three levels of […]
November 10, 2025
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Weekly B2B Marketing Digest / Week 44

People don’t search like they used to INSIGHTS FROM EXPERTS ON LINKEDIN Lena Weber-Reed on why marketing owns most of the B2B journey Lena Weber-Reed points out that, according to Dreamdata’s new LinkedIn Ads Benchmark Report, 70% of the B2B buying journey is complete before sales even step in. Prospects have already researched, compared, and […]
November 3, 2025
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