Latest articles

INSIGHTS FROM EXPERTS ON LINKEDIN Peep Laja says buyers decide before the sales call Peep Laja shares that most buyers already know who you are before ever speaking to sales. Based on research with CFOs, 83% are already familiar with vendors and many have formed a decision before the first call. It shows that sales […]

B2B Buying Journeys Are Getting Longer       INSIGHTS FROM EXPERTS ON LINKEDIN Sasha Goncharov warns advertisers about Claude and Meta Ads integration Sasha Goncharov warns that connecting Claude to Meta Ads Manager through MCP servers can lead to ad account bans. He explains that the integration can overwhelm Meta’s API with too many […]

Stop Over-Segmenting Your LinkedIn Ads     INSIGHTS FROM EXPERTS ON LINKEDIN Alex Schultz explains Meta’s new attribution change Alex Schultz shares that Meta is changing how click-through attribution works so only link clicks count toward conversions, not likes, comments, shares or saves. Alex says the goal is to make reporting simpler and closer to […]