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Have we misunderstood the 95:5 rule?     Check out the full episode here! INSIGHTS FROM EXPERTS ON LINKEDIN Dawid Wroński on connecting tools to track ad engagement trends Dawid Wroński shared how he uses Fibbler, Clay, Google Sheets, and Looker to track ad engagement across target accounts. The setup pulls LinkedIn Ads data into […]

In this episode, Liam sits down with Deivis, Founder of DERU Digital, to explore a dilemma every B2B marketer faces: how narrow should your targeting really be? Deivis shares his experience of discovering a vendor before he worked at an ICP company – and how that shaped his belief that brand reach needs to extend […]

Our new milestone!   INSIGHTS FROM EXPERTS ON LINKEDIN Liam Bartholomew on finding balance between precision and reach I joined Liam Bartholomew on the ‘Marketing Dillemas’ podcast and talked about – how do you stay laser-focused on your ICP without missing out on future buyers? I shared how, when I switched jobs, I suddenly became […]