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INSIGHTS FROM EXPERTS ON LINKEDIN Eric Siu on how paid media is evolving Eric Siu ✓ explains how paid media is becoming more than just running ads. Using creator Clavicular as an example, he shows how spending on editors, AI tools, and content production can create enough output for algorithms to push content organically. He […]

One Evening, Two AI Agents, No New Hires     INSIGHTS FROM EXPERTS ON LINKEDIN Amal Harb: One Marketer Is Not a Department Amal Harb argues that hiring a Head of Marketing shouldn’t mean hiring a one-person agency responsible for everything from design to media buying. Expecting a single human to execute every specialized role […]

Meta ads keep changing your settings without warning     INSIGHTS FROM EXPERTS ON LINKEDIN Ali Yildirim on running Reddit ads like Google Ads Ali Yildirim explains how to structure Reddit ads using brand, non-brand, and competitor keyword campaigns, similar to Google Ads. He highlights that Reddit intent is strong when targeting real conversations, but […]