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INSIGHTS FROM EXPERTS ON LINKEDIN Chris Nightingale: Google’s Bid Target Change Had a Boring First Day Chris Nightingale analyzed 750 campaigns after Google’s bid target change went live and found no major disruption, with most alarming numbers explained by budget edits and attribution lag rather than the update itself. He warns that one quiet day […]

INSIGHTS FROM EXPERTS ON LINKEDIN Valentin Dimitrov: Let LinkedIn Handle the Attribution Valentin Dimitrov points out that one small HubSpot CAPI setting can quietly strip out LinkedIn view-through data before LinkedIn even gets a chance to attribute it. His recommendation is simple: send everyone to LinkedIn and let LinkedIn decide who actually interacted with the […]

INSIGHTS FROM EXPERTS ON LINKEDIN Anna Kuulmann: Brand Building Is Making a Comeback Anna Kuulmann highlights new McKinsey research showing that brand distinctiveness and a clear value proposition are now the top marketing priorities for 2026, while generative AI ranks only 17th out of 20. With 72% of marketing leaders planning to increase brand budgets, […]