LinkedIn Ads Tip
INSIGHTS FROM EXPERTS ON LINKEDIN
Dale W. Harrison says the idea of carefully guiding people through a set sequence of ads or emails is pretty much a myth. In reality, distribution is random, and only a sliver of an audience ever sees messages in order. That’s why he thinks every piece of content should carry its own weight and tell a full story on its own.
Gaetano Nino DiNardi argues that AI traffic isn’t the gold rush many think it is; LLMs only drive about 1% of visits for most SaaS sites. What actually matters is showing up in bottom-of-funnel prompts where tools and products are recommended, while brand reputation and sentiment play a big role too. Top-of-funnel content, on the other hand, is mostly being scraped and summarized with little chance of clicks.
Chris Chambers
points out that Quality Score isn’t the performance driver many assume it is. Google doesn’t even use the score in auctions; it looks at things like conversion signals and relevance in real time. Teams that focus on actual business outcomes like conversions and return on ad spend usually win, while Quality Score tends to sort itself out along the way.
Patrick Cumming says ABM fails because companies usually hand-pick “leads” that aren’t actually in-market buyers. A better approach is building audiences based on signals like job changes or funding, or targeting whole market segments so you’re guaranteed to reach people ready to buy. It’s less about nurture sequences and more about meeting buyers where they are.
Rhys Clements argues that traditional brand tracking doesn’t connect well to sales. He points to research showing that a brand’s “Mental Market Share” is a strong predictor of real sales performance, making it a better metric to track. Focusing on this gives marketers a clearer line between brand growth and revenue impact.
Silvio Perez just launched Sami, a SaaS platform for ad management, and shared the principles behind its sales page. The focus is on leading with pain points, making the value prop obvious, writing CTAs that show what happens next, tackling objections early, showing the product in action, using concrete examples, and answering common questions. Every element of the page has one job: drive conversions.
Sheila Coque ran LinkedIn ads for two competitors with the same budget, audience, and offer, but the results couldn’t have been more different. The established brand performed strongly because buyers already trusted them, while the newer challenger struggled to convert. It shows how much brand maturity amplifies campaign performance.
WHAT'S NEW IN THE INDUSTRY
Google Ads just made it simpler to manage campaigns by adding checkboxes that let you filter and compare multiple campaigns at once. Before, you could only look at one at a time, but now you can select several and analyze them side by side. It’s a small change that could save a lot of time for reporting and optimization.
Starting in 2026, Google Ads API will switch to a monthly release cycle, giving developers more frequent updates and features. Major releases will increase from three to four per year, with smaller updates in between, while each major version will stay supported for a year. For advertisers and developers, this means faster access to improvements and fewer surprises.
The EU fined Google $3.5 billion, accusing it of abusing its dominance in ad-tech by favoring its own tools over competitors. Regulators ordered Google to stop these practices and even raised the possibility of breaking up parts of its ad-tech business. Google plans to appeal, calling the decision unfair and warning it could hurt European businesses.
That’s the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
