INSIGHTS FROM EXPERTS ON LINKEDIN
Tim Davidson thinks LinkedIn’s “Companies” feature might be the most useful tool marketers and salespeople aren’t using enough. It shows who’s engaging with your ads – clicks, impressions, even organic views and lets you filter that data like crazy. You can spot hot accounts, manage budgets smarter, and send better leads to sales, all for free.
Thibaut Weller discovered that LinkedIn posts from personal profiles can now show up in AI tools like ChatGPT. That means your posts can get found long after the usual likes and comments die down, even a year later. It’s like SEO for LinkedIn, so if you’re still not posting, this is one more reason to start.
Andreas Obel 🚀 shares a cool study showing how small “insurgent” brands are growing way faster than the big guys. They focus on solving real problems, keeping things simple, and staying scrappy even as they grow. It’s proof that you don’t need a big budget, just a clear purpose and a product people actually care about.
Liam Moroney makes the case for mixing both qualitative and quantitative data when tracking brand strength. He expands on a post by Peep Laja by adding his own search trend analysis to show how category shifts over time. The takeaway: When you combine both data types, you get a fuller, more powerful picture of how your brand is really doing.
Corrina Owens shares a game-changer from Tofu: you can now build 100 personalized landing pages instantly – no devs, no designers, no budget. Just use their Chrome extension to tailor pages by company or industry, even down to how each prospect talks. It’s fast, free, and could seriously level up your ABM efforts.
WHAT'S NEW IN THE INDUSTRY
Most B2B marketing and sales teams are targeting entirely different audiences, with only 16% overlap, creating massive inefficiencies and lost revenue opportunities. This misalignment, dubbed “the circles of doom,” is especially problematic in today’s digital-first buying environment, where customers often make decisions before ever speaking to a salesperson. To break the cycle, companies need to align on audience strategy and prioritize broader reach to build what LinkedIn calls the “circles of boom.”
Salesforce just rolled out Marketing Cloud Next, a major upgrade that uses autonomous AI agents to plan, build, and run campaigns across email, SMS, web, and more – no manual work needed. Marketers can now set goals and let the AI handle everything from audience targeting to content performance optimization, freeing teams to focus on strategy and creativity. The platform is available now, with even more features coming later this year.
If your account is linked to a Google Ads Manager that breaks policy, Google can now pause your ads, even if you did nothing wrong. This change means advertisers must be extra careful about who manages their accounts, as policy violations by partners can now cause serious disruptions. To resume ads, affected users will need to unlink from the violating Manager account and follow Google’s prompts.
TikTok’s future in the U.S. is once again in limbo, with Trump expected to grant another extension on the app’s forced sale amid ongoing trade negotiations with China. The move buys time for both ByteDance and U.S. investors (like Oracle) while raising uncertainty for advertisers relying on the platform. With the app’s fate tied to broader geopolitical tactics, marketers should stay alert and prep for disruption.
YouTube is experimenting with 30-second non-skippable ads in standard campaign auctions, expanding what was once a premium-only format. Advertisers can now access more impactful ad placements without going through reservation deals, using the same targeting tools they’re already familiar with. If rolled out broadly, this could mean better branding opportunities and longer waits for viewers.
Microsoft just rolled out a big refresh to its ad platform, featuring a slick new custom reporting builder, smarter Performance Max bidding, and improved Google/Meta import tools. Advertisers now have more control, better insights, and faster campaign management across platforms. Bonus: Shopify merchants can now launch Microsoft Ads directly in more countries without ever leaving their store.
That’s the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
