INSIGHTS FROM EXPERTS ON LINKEDIN
Laura Erdem explains how Dreamdata’s new beta report shows exactly how many of your target accounts your marketing is reaching. You can define what “reached” means for your strategy, customize the metrics, and track progress over time. It makes it much easier to prove impact to sales and leadership and spot gaps in account coverage.
David Arnoux argues that growth is tougher than ever because supply, content, and competition are endless, while attention is scarce and increasingly expensive. SEO and paid ads are becoming less reliable as AI changes how people discover products and costs keep rising. He pushes teams to focus on building an audience and community early, because distribution has become the real advantage.
Ashley Lewin shares how her husband closed a $1M deal from an Instagram story that only had a few hundred views, reminding marketers that reach and likes don’t reflect real business impact. She explains that the posts driving revenue are often the ones with the weakest vanity metrics because they speak directly to the right buyer. Her advice is to focus on repetition, a clear POV, real engagement, and long‑term consistency instead of chasing numbers.
David LaCombe, M.S. breaks down why many B2B teams are struggling: not because of poor messaging or misalignment, but because buyers are under real economic pressure. He argues that elongated cycles and shrinking deal sizes reflect market conditions, not internal failure, and urges companies to get closer to customers, lean on their installed base, and consider partnerships, especially in regulated industries. Even in strong sectors like healthcare, he says durable growth comes from solving real problems, not polishing frameworks.
6sense highlights new data showing that while most buyers are purchasing AI‑powered products, many still don’t understand how the features work. This uncertainty is pushing buyers to contact sellers earlier than before, reversing years of self‑serve behavior. Teams that can explain their AI simply and honestly will have a major advantage in 2026.
WHAT'S NEW IN THE INDUSTRY
Marketing O’Clock wrapped up the year with its annual Clockscars awards, recognizing standout individuals across SEO, PPC, and social. The ceremony highlighted 25 categories, memorable industry moments, and practitioners who helped the community navigate a fast-changing year. It continues to fill a gap by offering peer recognition in an industry without formal credentials.
Microsoft CEO Satya Nadella is taking a hands-on role in improving Copilot after calling parts of the consumer product “not smart” and unreliable. He’s meeting weekly with engineers, sending direct bug reports, and personally recruiting AI talent. The push comes as Copilot struggles to deliver real productivity gains and faces growing competition from Google.
Google Ads introduced a new “Go to…” button in Change history that lets advertisers jump straight to the affected campaign or ad group. It removes extra clicks when reviewing edits, especially helpful for bulk changes or script-driven updates. The feature makes troubleshooting quicker and less frustrating.
Google Ads expanded its Creator Partnerships beta with Creator Search and a new management hub. Advertisers can now find YouTube creators by keywords and filters, then track outreach and conversations in one place. The update makes creator-led campaigns easier to plan, manage, and scale.
That’s the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
