If you’re running LinkedIn ads in the B2B space, you probably already know the platform is powerful. With over a billion users—and nearly 135 million logging in daily—LinkedIn is the place to be for targeting business decision-makers.
But here’s the catch: it’s notoriously hard to prove if your LinkedIn ads are actually working. Especially if you don’t run lead form ads?
At DERU Digital – B2B Marketing Agency we have been continuously improving the way we measure effectiveness and efficiency of LinkedIn Ads.
Of course, everyone wants to see the influence on the pipeline, so here are the ways we do it:
1. Direct conversion from the ad with UTMs
2. Lead forms
3. “How did you hear about us” in the form
4. Same question asked in sales call
5. Manual cross-referencing (CRM with LinkedIn company view)
6. Leveraging LinkedIn’s revenue attribution report
7. Buying attribution software
This is exactly what I’m talking about in the new episode of Closing Time by Insightly CRM by Unbounce Unbounce hosted by Valerie Riley.
+ The importance of checking impression and spend distribution between companies you are targeting!
The episode is only 15 minutes – all it takes to really improve how you can measure LinkedIn Ads.
