1. Cold Layer: Building Awareness and Retargeting Lists
Targeting: Precise targeting is the key to success. Identify your Ideal Customer Profile (ICP) by focusing on Industry, Job Titles, Employee Size, and Seniority, ensuring your campaigns reach the right audience.
Content: Introduce your main product/service and address the problems you solve. Consider leveraging thought-leader ads for increased engagement—remember, people trust people more than brands.
Content Types: Diversify your approach by experimenting with Videos, Single Images, and Text Ads, adapting to the different preferences of your audience.
Goal: The primary objective in this stage is to gain awareness and build a retargeting list for future interactions.
KPIs: Monitor Click-Through Rates (CTR) to identify successful ad angles. Manually adjust Cost Per Click (CPC) bids to optimize within your daily budget.
1. Cold Layer: Building Awareness and Retargeting Lists
Targeting: Precise targeting is the key to success. Identify your Ideal Customer Profile (ICP) by focusing on Industry, Job Titles, Employee Size, and Seniority, ensuring your campaigns reach the right audience.
Content: Introduce your main product/service and address the problems you solve. Consider leveraging thought-leader ads for increased engagement—remember, people trust people more than brands.
Content Types: Diversify your approach by experimenting with Videos, Single Images, and Text Ads, adapting to the different preferences of your audience.
Goal: The primary objective in this stage is to gain awareness and build a retargeting list for future interactions.
KPIs: Monitor Click-Through Rates (CTR) to identify successful ad angles. Manually adjust Cost Per Click (CPC) bids to optimize within your daily budget.
