INSIGHTS FROM EXPERTS ON LINKEDIN
Andreas Obel 
points out something we’re all kind of feeling – more and more people are getting their news just by scrolling social media instead of visiting actual news sites. That changes how stories are told, how headlines are chosen, and what we end up seeing. With algorithms running the show, the stuff that grabs attention wins, not necessarily what’s most important.
Adriaan Dekker gives a heads-up that if you haven’t switched to Consent Mode v2, Google basically stopped tracking your conversions in the EU. That means no data, no remarketing, and a noticeable drop in performance. His take? Get it sorted ASAP, and he recommends Cookiebot to make the fix fast.
Adam Holmgren was stuck getting zero signups from LinkedIn Ads until a simple meme flipped everything. He targeted people who already knew his brand, made them laugh with a clever Pablo Escobar joke, and suddenly saw 15 signups in a week. Sometimes the best move is the obvious one… just done really well.
Liam Moroney explains that brands don’t live in people’s minds as neat little logos – they exist as messy layers of associations. As companies grow and add new products or features, those mental connections don’t always expand in a straight line. Especially in B2B, just being thought of in a certain category can depend on a bunch of conditions, which makes it tricky to know where to focus your brand-building efforts.
JD Garcia shows how to go beyond the basic metrics in LinkedIn Ads by calculating things like cost per second watched and total engagement by view depth. It’s a simple spreadsheet trick, but it helps reveal which content actually gets consumed and by who. If you’re running the same ads to different audiences, this method could change how you build and test your campaigns.
WHAT'S NEW IN THE INDUSTRY
HubSpot is teaming up with Claude AI, letting users generate insights, summaries, and even take action directly in the CRM. It’s part of their push to make AI more useful by connecting it with real customer data. While the features are powerful, data privacy concerns still linger for some marketers.
TikTok is going all-in on search ads, opening up new performance marketing opportunities that could rival Google. Adoption is growing fast, with some advertisers already seeing better click and cost performance. It’s still early days, but TikTok is hiring aggressively and betting big on search as the next major ad play.
Google is now strictly enforcing Consent Mode v2 in the EU, cutting off conversion tracking and remarketing for sites that haven’t implemented it. Advertisers without it are already seeing performance drops and weaker targeting. If you haven’t made the switch, you’re losing key ad capabilities every day.
Google Ads just rolled out a new RSA feature that groups search queries into intent-based categories, giving advertisers a clearer view of what’s actually driving performance. You can now see metrics like conversions and search volume per theme and adjust creative or budget accordingly. It’s a big win for optimizing Broad Match and uncovering hidden insights.
Microsoft is giving advertisers more control over ad placements with bulk website exclusions for both Search and Audience ads. You can now manage thousands of site blocks across accounts with just a few clicks. It’s a major step forward for brand safety and campaign efficiency, especially in today’s privacy-first world.
That’s the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
