5%
in market
95%
out of market
$340k
in pipeline

LinkedIn Ads that reach exactly your ICP

Deliver high‑quality leads and pipeline using hyper‑targeted campaigns on the world’s largest professional network.

Schedule a meeting
View our pricing
Pipeline > MQLs
Sustainable growth
Real
results

Trusted by leading companies to drive
growth and efficiency

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Why LinkedIn

LinkedIn is the go to platform for reaching B2B companies. Its demographic targeting allows marketers to focus on specific companies, industries, job functions, job titles and seniority levels, ensuring your message gets in front of the right people. 



 

Despite being the most expensive platform based on CPMs, the quality of reach is unmatched. If we calculate CPMs based on ICP audience reached, we most likely would have much higher CPMs on other platforms. 



 

LinkedIn has the most potential for B2B companies, but a lot of campaigns underperform due to poor strategy or weak content. With the right approach, Linkedin becomes a long-term growth engine. 


Common
pitfalls

(what we fix)

Common
pitfalls

(what we fix)

Many companies reach only 60% of their target ICP list due to uncontrolled distribution. We know how to fix this

Running only direct-response ads and evaluating LinkedIn based on last-touch attribution only

Wasting money on LinkedIn’s default targeting settings

Many companies reach only 60% of their target ICP list due to uncontrolled distribution. We know how to fix this

Running only direct-response ads and evaluating LinkedIn based on last-touch attribution only

Wasting money on LinkedIn’s default targeting settings

Our methodology

We take a tailored, data-driven approach to help you reach your goals.

01

ABM & ICP definition

02

Content & creative

03

Campaign setup

04

Continuous optimisation

05

Reporting &
pipeline tracking

LinkedIn Ads Setup

We don’t create funnels, it is more important for everyone to see the content, regardless of the “funnel stage”.

PROBLEMAWARENESS PRODUCTAWARENESS CONVERSION EVERYONE GETS EVERYTHING 45% 40% 15% BUDGET OBJECTIVES CONTENT FUN RELAXED CONTENT (MEMES) PAIN POINT / PROBLEM SOLUTION THROUGH LEADERSHIP PRODUCT ADS CASE STUDIES TESTIMONIALS DEMO
EVERYONE GETS EVERYTHING CONTENT BUDGET OBJECTIVES 15% CONVERSION DEMO CONTENT BUDGET OBJECTIVES 40% PRODUCTAWARENESS PRODUCT ADS CASE STUDIES TESTIMONIALS CONTENT BUDGET OBJECTIVES 45% PROBLEMAWARENESS FUN RELAXED CONTENT (MEMES) PAIN POINT / PROBLEM SOLUTION THROUGH LEADERSHIP

Happy clients, real results

“
Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
“
DERU Digital helped us reach decision-makers in the gifting industry with an impressive €89 cost per lead. Deivis was proactive, testing multiple strategies until we found the perfect mix of brand awareness and LinkedIn message ads. Communication was fast, personal, and the results exceeded expectations. Highly recommend for anyone seeking strategic, hands-on, and cost-effective lead generation.
Sofia Houari
Sales & Marketing Lead @ WONDR
Sofia Houari
“
We’ve been working with DERU Digital on our Google Ads and recently expanded to META. They’ve been proactive, transparent, and always focused on improving performance. Since their restructuring of our campaigns, we’ve seen steady growth in cost efficiency and a record number of meetings from paid search, plus our first-ever meetings from Meta.
Stefan R.M. Jensen
VP of Global Demand @ Templafy
Stefan R.M. Jensen
“
DERU runs our Google, LinkedIn and Youtube advertising programs. We operate in a global niche market, which means nothing is straightforward and we fight for every inch of market, search and ink share - and the DERU team gets that. They are with us all the way, analysing and planning, proposing new approaches per platform, testing ideas, building on what works. I rely on their expertise to keep us ahead of the competition, and they’re a fantastic team to work with.
Kees Henniphof
VP Marketing at CHILI publish
Kees Henniphof
“
DERU Digital has been the perfect Paid Media partner for us. They look at your entire offering and funnel, and are just as invested in the results as we are. Talented team, and highly recommend!
Alex Mospanyuk
Head of Marketing at Luminous
Alex Mospanyuk
“
I’ve worked with plenty of Google Ads specialists and Deivis stands out as one of the few I completely trust to outperform most others.

From day one, he approached our account with strategic rigor, deep attention to detail, and clear communication.

Under his management our performance improved significantly. If you want someone who treats your ad budget like it’s his own and delivers real results, I can’t recommend him enough.
Andreas Obel
VP of Marketing @ Neurons
Andreas Obel
“
DERU Digital has been a proactive and reliable partner. Their focus on experimentation and collaboration improved our LinkedIn and Google Ads campaigns. If you're looking for a collaborative partner for your paid ads efforts, I recommend them!
Dávid Breitenbach
CCO at PatentRenewal
Dávid Breitenbach
“
Within the first year of DERU Digital joining the team, our Google Ads account grew from 2,000 sign ups per month to 19,000 sign ups per month.
Caroline Scruggs
Director of Growth at Bark
Caroline Scruggs
“
Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
“
We’ve been working with DERU Digital on our Google Ads and recently expanded to META. They’ve been proactive, transparent, and always focused on improving performance. Since their restructuring of our campaigns, we’ve seen steady growth in cost efficiency and a record number of meetings from paid search, plus our first-ever meetings from Meta.
Stefan R.M. Jensen
VP of Global Demand @ Templafy
Stefan R.M. Jensen
“
I approached DERU for LinkedIn advertising support to help scale our paid marketing at Qatalog. I needed an agile agency with B2B expertise to execute campaigns and refine our strategy. They are highly knowledgeable and dependable, offering honest advice on content, budgets, and overall approach. I highly recommend DERU for any B2B business looking to establish or scale paid advertising without in-house PPC resources.
Liliya Rudakova
Technical Marketing Lead at Qatalog
Liliya Rudakova
“
I’ve worked with plenty of Google Ads specialists and Deivis stands out as one of the few I completely trust to outperform most others.

From day one, he approached our account with strategic rigor, deep attention to detail, and clear communication.

Under his management our performance improved significantly. If you want someone who treats your ad budget like it’s his own and delivers real results, I can’t recommend him enough.
Andreas Obel
VP of Marketing @ Neurons
Andreas Obel
“
DERU is the perfect agency for us. Small enough to give special care to every customer, but experienced enough to do things at a high level of quality.

They are knowledgeable, and accommodating to our external situation. They helped us with our paid social structure, strategy, and execution. Working with them felt like extending our Growth team over night when we were swamped.
Dragos Petria
Director of Growth @ Monta
Dragos Petria
“
DERU Digital teamed up with us to help build our Paid track, with a specific focus on demand and lead gen on Linkedin. DERU Digital is very pragmatic, hands-on and adaptable, which has been extremely valuable in the phase we are in, still testing, learning and adjusting along the way.
Maria Eriksen-Jensen
CMO at Bemakers
Maria Eriksen-Jensen

Frequently asked questions

Everything you need to know about working with DERU DIGITAL.

1. How do you work with clients?

We believe in close partnerships. You get direct access to our team through Slack, bi-weekly meetings, and real-time updates. No gatekeepers, just straight talk about what’s working and what’s next.

We take about three weeks to get everything set up right. This includes diving into your data, understanding your business goals, and building your custom strategy. We don’t rush this part – it’s the foundation of everything we do.

We connect your CRM data with ad platform metrics to show the full picture – from first click to closed deal. You’ll see exactly how paid media impacts your pipeline and revenue through custom dashboards and regular reports.

While every business is different, most clients see initial improvements within the first month. But we recommend a 6-month commitment to see significant pipeline impact and establish predictable growth patterns.

We offer three flexible packages, designed to scale with your needs. No hourly fees or hidden costs – just clear, value-based pricing aligned with your growth.

We manage campaigns across all major B2B platforms including LinkedIn, Google Ads, Meta, and more. But we’ll focus on the channels that make sense for your audience and goals.

We work best with B2B brands who:

  • Have a monthly ad spend of €10k+
  • Want to focus on pipeline, not just leads
  • Value strategic partnership over pure execution
  • Are ready to scale their paid media impact
READY TO TAKE ACTION?

Get the paid media performance you've been missing

When you partner with DERU, you'll get:

  • Strategic paid media management across all major platforms
  • Proactive optimization and hands-on expert guidance
  • CRM integration for true pipeline tracking
  • Performance reviews with actionable insights
  • Clear, pipeline-focused reporting

“

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.

Steffen Hedebrandt

 Co-Founder & CMO at Dreamdata