5%
in market
95%
out of market
$340k
in pipeline

Capture high-intent buyers with Google Ads

Turn search, display and Youtube into predictable pipelines

Pipeline > MQLs
Sustainable growth
Real
results

Trusted by leading companies to drive
growth and efficiency

g-il.png

Why Google Ads

Google Ads is one of the most effective channels for B2B SaaS companies to capture high-intent leads. When potential customers search for a solution to their problems, showing up at the top of these results means you’re reaching them exactly when they are ready to take action.

With the right keyword strategy, landing page alignment and full funnel conversion tracking, Google Ads can drive scalable, measurable growth. 
But without proper framework and structure Google Ads can easily become a huge money waster. 

Common
pitfalls

(what we fix)

Common
pitfalls

(what we fix)

Poor Campaingn structure and
low-intent keywords waste spend

Landing pages that don't match search intent cause high bounce rates

Optimizing for cheapest cost per lead rather
than looking at full conversion funnel

Poor Campaingn structure and
low-intent keywords waste spend

Landing pages that don't match search intent cause high bounce rates

Optimizing for cheapest cost per lead rather
than looking at full conversion funnel

Our methodology

We take a tailored, data-driven approach to help you reach your goals.

01

Discovery & audience /
keyword research

02

Landing page & Ad creation

03

Full‑funnel campaigns

04

Conversion tracking & CRM integration

05

Smart bidding
& human oversight

06

Continuous optimisation
& reporting

Google Ads Ad Copy Framework

Designed to ensure every campaign communicates the right message to the right audience at the right time. By blending keyword relevance, compelling benefits, proof points, and clear calls-to-action, we create ad copy that drives clicks, improves quality scores, and converts interest into measurable results. 

15 HEADLINES
4KW - Focused
Purpose:
Drive relevance &
quality score
Examples:
“Project Management Software”
“Visual Collaboration Tool”
2 TRUST / PROOF
Purpose:
Build creadibility
Examples:
“Trusted by 2M+ Professionals”
“Rated 4.8/5 on Capterra”
2 QUESTIONS
Purpose:
Mirror user intent
Examples:
“Need A Visual Tool?”
“Tired of Messy Planning?”
3 BENEFITS
Purpose:
Show value
Examples:
“Get Projects Done 30% Faster”
“Simplify Remote Collaboration”
2 FEATURES
Purpose:
Highlight key product functionality
Examples:
“Infinite Canvas Whiteboard”
“Built-In Task Management”
2 CTA 
Purpose:
Encourage next step
Examples:
“Book A Demo”
“Get Your Free Trial”
4 descriptions
1 VALUE PROP
Purpose:
Highlight your main benefit or “why choose us”
Examples:
“Plan, manage & collaborate - all in one workspace designed for fast moving teams.”
1 TRUST / PROOF
Purpose:
Build credibility
Examples:
“Join over 2M+ users who trust our platform to simplify project planning and execution”
1 FEATURE-PACKED
Purpose:
Showcase key functionality users care about
Examples:
“Use built-in task tracking, templates, and visual boards to manage any workflow”
1 KW ORIENTED
Purpose:
Relevance and quality score
Examples:
“Project management software for growing agencies. Manage internal & external projects”

Google Ads Setup

We don’t believe in overblown, inflated account with hundreds of campaigns and thousands of keywords. Instead, we create a clean and clear structure that improves performance and ability to see what really works. Hence we categorize the account in 3 main themes – product campaigns (your category), brand and competitors.

category
X SOLUTION
Y SOLUTION
email management
software
email automation
software
email management
software
email automation
software
dedicated landing page and ad
dedicated landing page and ad
brand
Brand
[Brand Name]
[Brand Name]
Price
dedicated landing page and ad
competitors
Competitor
[Competitor]
alternative
[Competitor]
Price
dedicated landing page and ad

Happy clients, real results

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
DERU Digital helped us reach decision-makers in the gifting industry with an impressive €89 cost per lead. Deivis was proactive, testing multiple strategies until we found the perfect mix of brand awareness and LinkedIn message ads. Communication was fast, personal, and the results exceeded expectations. Highly recommend for anyone seeking strategic, hands-on, and cost-effective lead generation.
Sofia Houari
Sales & Marketing Lead @ WONDR
Sofia Houari
We’ve been working with DERU Digital on our Google Ads and recently expanded to META. They’ve been proactive, transparent, and always focused on improving performance. Since their restructuring of our campaigns, we’ve seen steady growth in cost efficiency and a record number of meetings from paid search, plus our first-ever meetings from Meta.
Stefan R.M. Jensen
VP of Global Demand @ Templafy
Stefan R.M. Jensen
DERU runs our Google, LinkedIn and Youtube advertising programs. We operate in a global niche market, which means nothing is straightforward and we fight for every inch of market, search and ink share - and the DERU team gets that. They are with us all the way, analysing and planning, proposing new approaches per platform, testing ideas, building on what works. I rely on their expertise to keep us ahead of the competition, and they’re a fantastic team to work with.
Kees Henniphof
VP Marketing at CHILI publish
Kees Henniphof
DERU Digital has been the perfect Paid Media partner for us. They look at your entire offering and funnel, and are just as invested in the results as we are. Talented team, and highly recommend!
Alex Mospanyuk
Head of Marketing at Luminous
Alex Mospanyuk
I’ve worked with plenty of Google Ads specialists and Deivis stands out as one of the few I completely trust to outperform most others.

From day one, he approached our account with strategic rigor, deep attention to detail, and clear communication.

Under his management our performance improved significantly. If you want someone who treats your ad budget like it’s his own and delivers real results, I can’t recommend him enough.
Andreas Obel
VP of Marketing @ Neurons
Andreas Obel
DERU Digital has been a proactive and reliable partner. Their focus on experimentation and collaboration improved our LinkedIn and Google Ads campaigns. If you're looking for a collaborative partner for your paid ads efforts, I recommend them!
Dávid Breitenbach
CCO at PatentRenewal
Dávid Breitenbach
Within the first year of DERU Digital joining the team, our Google Ads account grew from 2,000 sign ups per month to 19,000 sign ups per month.
Caroline Scruggs
Director of Growth at Bark
Caroline Scruggs
Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
Steffen Hedebrandt
We’ve been working with DERU Digital on our Google Ads and recently expanded to META. They’ve been proactive, transparent, and always focused on improving performance. Since their restructuring of our campaigns, we’ve seen steady growth in cost efficiency and a record number of meetings from paid search, plus our first-ever meetings from Meta.
Stefan R.M. Jensen
VP of Global Demand @ Templafy
Stefan R.M. Jensen
I approached DERU for LinkedIn advertising support to help scale our paid marketing at Qatalog. I needed an agile agency with B2B expertise to execute campaigns and refine our strategy. They are highly knowledgeable and dependable, offering honest advice on content, budgets, and overall approach. I highly recommend DERU for any B2B business looking to establish or scale paid advertising without in-house PPC resources.
Liliya Rudakova
Technical Marketing Lead at Qatalog
Liliya Rudakova
I’ve worked with plenty of Google Ads specialists and Deivis stands out as one of the few I completely trust to outperform most others.

From day one, he approached our account with strategic rigor, deep attention to detail, and clear communication.

Under his management our performance improved significantly. If you want someone who treats your ad budget like it’s his own and delivers real results, I can’t recommend him enough.
Andreas Obel
VP of Marketing @ Neurons
Andreas Obel
DERU is the perfect agency for us. Small enough to give special care to every customer, but experienced enough to do things at a high level of quality.

They are knowledgeable, and accommodating to our external situation. They helped us with our paid social structure, strategy, and execution. Working with them felt like extending our Growth team over night when we were swamped.
Dragos Petria
Director of Growth @ Monta
Dragos Petria
DERU Digital teamed up with us to help build our Paid track, with a specific focus on demand and lead gen on Linkedin. DERU Digital is very pragmatic, hands-on and adaptable, which has been extremely valuable in the phase we are in, still testing, learning and adjusting along the way.
Maria Eriksen-Jensen
CMO at Bemakers
Maria Eriksen-Jensen

Frequently asked questions

Everything you need to know about working with DERU DIGITAL.

1. How do you work with clients?

We believe in close partnerships. You get direct access to our team through Slack, bi-weekly meetings, and real-time updates. No gatekeepers, just straight talk about what’s working and what’s next.

We take about three weeks to get everything set up right. This includes diving into your data, understanding your business goals, and building your custom strategy. We don’t rush this part – it’s the foundation of everything we do.

We connect your CRM data with ad platform metrics to show the full picture – from first click to closed deal. You’ll see exactly how paid media impacts your pipeline and revenue through custom dashboards and regular reports.

While every business is different, most clients see initial improvements within the first month. But we recommend a 6-month commitment to see significant pipeline impact and establish predictable growth patterns.

We offer three flexible packages, designed to scale with your needs. No hourly fees or hidden costs – just clear, value-based pricing aligned with your growth.

We manage campaigns across all major B2B platforms including LinkedIn, Google Ads, Meta, and more. But we’ll focus on the channels that make sense for your audience and goals.

We work best with B2B brands who:

  • Have a monthly ad spend of €10k+
  • Want to focus on pipeline, not just leads
  • Value strategic partnership over pure execution
  • Are ready to scale their paid media impact
READY TO TAKE ACTION?

Get the paid media performance you've been missing

When you partner with DERU, you'll get:

Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.

Steffen Hedebrandt

 Co-Founder & CMO at Dreamdata