B2B PAID MEDIA AGENCY
Generating & Capturing Demand with Paid Ads
We build and manage paid ads strategies that align with your ideal customer's buying journey to grow what matters -pipeline and revenue.
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Our process
2. Strategy
Based on the audit, we'll develop a strategy, selecting the most effective channels, tactics and content that fit your Ideal Customer Profile's buying journey.
1. Audit
We'll audit your current paid media setup and performance. This is not a checklist. We go in-depth to uncover everything we can to shape the strategy.
We'll identify immediate money-saving action points.
2. Strategy & Plan
Based on the audit, we'll develop a strategy, selecting the most effective channels and tactics. This includes immediate action points to save money.
3. Execution & Growth
We'll integrate the strategy with your go-to-market motion, but also continue to optimize and test, ensuring your results keep getting better, based on in-platform and CRM data.
Our approach
The balance between long-term and short-term marketing tactics that effectively enhances your market presence and revenue growth.
Demand Generation
We target your ideal customers with content and creatives that creates awareness of and trust in your brand.
So they think of you when a problem you solve occurs.
This tactic is longer-term for the 95% of the market that are not ready to buy yet.
Demand Capture
Leveraging high-intent keywords and buying signals, we capture and convert already in-market demand for your solution into revenue.
This tactic short-term for the 5% of the market that are ready to buy.
RevOps & Analytics
Connecting your CRM with all the paid platforms. We evaluate the ads on the impact they have throughout the funnel, and cut what is not performing.
How it worked for Luminous
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We think we're great, but don't take our word for it
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Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
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DERU Digital has been the perfect Paid Media partner for us. They look at your entire offering and funnel, and are just as invested in the results as we are. Talented team, and highly recommend!
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"I approached DERU for LinkedIn advertising support to help scale our paid marketing at Qatalog. I needed an agile agency with B2B expertise to execute campaigns and refine our strategy. They are highly knowledgeable and dependable, offering honest advice on content, budgets, and overall approach. I highly recommend DERU for any B2B business looking to establish or scale paid advertising without in-house PPC resources."
"DERU Digital teamed up with us to help build our Paid track, with a specific focus on demand and lead gen on Linkedin. DERU Digital is very pragmatic, hands-on and adaptable, which has been extremely valuable in the phase we are in, still testing, learning and adjusting along the way."
"DERU Digital have been an integral part of Bark's paid search team for the last three years, helping us hit aggressive goals as a growing startup. Within the first year of DERU Digital joining the team, our Google Ads account grew from 2,000 sign ups per month to 19,000 sign ups per month."
"DERU Digital were able to quickly provide value by creating the most optimized paid search and paid social strategies. In just a couple of months they were able to cut our CPL 2-3x for our B2C brand"
"The skill and insight you brought to the table definitely helped level up our strategy."
