We transform B2B paid campaigns into revenue engines by optimizing for what matters: pipeline generation and real business growth.
Your paid campaigns generate leads, but they’re not turning into pipeline
Your team is stretched, and paid media needs more attention than you can give it
You lack the internal expertise to get your paid strategy working effectively
You need a proven framework to launch and scale your paid strategy
We love a good challenge. We’ve built our entire approach around solving them.
We position your brand in front of your ideal customers through strategic content and compelling creative, so they remember you when facing problems you solve.
We identify and engage high-intent accounts using buying signals and targeted keywords. Converting active prospects into qualified opportunities.
We accelerate deals by engaging the entire buying committee with targeted messaging, reducing time-to-revenue and increasing win rates.
We position your brand in front of your ideal customers through strategic content and compelling creative, so they remember you when facing problems you solve.
We identify and engage high-intent accounts using buying signals and targeted keywords. Converting active prospects into qualified opportunities.
We accelerate deals by engaging the entire buying committee with targeted messaging, reducing time-to-revenue and increasing win rates.
Run campaigns and wait for requests
Report vanity metrics
Limited to ad platform data
Charge % of ad spend
Proactively drive strategy and solutions
Focus on revenue impact metrics
Full CRM integration for true ROI tracking
Fixed monthly retainer aligned with your success
We don’t guess, we plan. Using your data and our B2B know-how, we build a strategic roadmap that turns paid media into your best performing channel.
From LinkedIn to Google and everything in between, we’ll manage all your paid channels. Plus, we actually look at your CRM data to make sure it’s working.
Attention-grabbing creative that connects with your ideal persona. We craft powerful visuals and messages that make your ideal customers stop and engage.
No more wondering if your paid media is working. We track everything that matters, optimizing for pipeline metrics, not just clicks.
While others rush to launch campaigns, we take a different approach. We start with understanding your business, mapping out your ideal customers, crafting the right messaging, and building a strategy that makes sense.
We start by diving deep into your current paid media performance. This isn't just a surface-level review - we analyze every aspect of your setup to uncover opportunities and inefficiencies. Our thorough audit helps identify immediate ways to save money and areas with the most potential for growth.
Before we think about campaigns, we need to truly understand who we are trying to reach. Through our ICP (Ideal Customer Profile) exercise, we explore your audience, what challenges they face, and what motivates their decisions. This deep understanding ensures every campaign speaks directly to the right people.
With a clear picture of your audience, we craft messaging that resonates. We'll help refine your value proposition and identify the key angles that make your offering compelling. This becomes the foundation for all your campaign messaging, ensuring consistency and impact across every channel.
Great campaigns need great content. We'll audit your existing content to identify what's working, what can be repurposed, and where we need to fill gaps. Then, we organize everything by topic and buying stage, creating a clear plan for content that guides prospects from awareness to decision.
Not every platform deserves your budget! Using insights from our earlier steps, we identify which channels will give you the best return on investment. Whether it's LinkedIn, Google Ads, Meta, or emerging platforms, we focus your spend where your ideal customers actually spend their time.
Now we bring everything together into a cohesive plan. We develop custom strategies for each chosen channel, aligning content and messaging with platform-specific best practices. The result? A clear roadmap for sustainable growth that makes the most of your budget.
With solid foundations in place, we bring your campaigns to life. Our team handles everything from setup to launch, leaving you free to focus on your priorities. We pay attention to every detail, ensuring your campaigns are set up for success from day one.
Launch day is just the beginning. We actively monitor your campaigns daily, making data-driven adjustments to improve performance. Through regular reporting, we keep you informed about what's working and where we're focusing our optimization efforts. We deliver clear insights about real business impact.
4
Platforms
US
Market
$340k+
Pipeline
$73k+
Spend
Two minutes on how we do paid media
differently (and why it works!)
Everything you need to know about working with DERU DIGITAL.
We believe in close partnerships. You get direct access to our team through Slack, bi-weekly meetings, and real-time updates. No gatekeepers, just straight talk about what’s working and what’s next.
We connect your CRM data with ad platform metrics to show the full picture – from first click to closed deal. You’ll see exactly how paid media impacts your pipeline and revenue through custom dashboards and regular reports.
While every business is different, most clients see initial improvements within the first month. But we recommend a 6-month commitment to see significant pipeline impact and establish predictable growth patterns.
We offer three flexible packages, designed to scale with your needs. No hourly fees or hidden costs – just clear, value-based pricing aligned with your growth.
We manage campaigns across all major B2B platforms including LinkedIn, Google Ads, Meta, and more. But we’ll focus on the channels that make sense for your audience and goals.
We work best with B2B brands who:
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Working with DERU Digital has been perfect. After they restructured our Google Ads, we achieved our best quarter in Sales Pipeline generated. They also restructured our LinkedIn campaigns to align with our customer buying journey. Their strategic approach and expertise have made a real impact.
Steffen Hedebrandt
Co-Founder & CMO at Dreamdata
